“As we enter the New Year, the theme of festive and Christmas ad campaigns diminish, writes Colmar Brunton client executive Andy Strain, in his January NZ Top 10 ads report.
FCB & Scoundrel add twist to alcohol moderation
FCB has launched a new integrated campaign for the NZ Health Promotion Agency, which plays on the insight that young people drink excessively because they think it leads to an epic night out.
Colenso and Spark celebrate Pride 2018 (updated)
Spark and Colenso BBDO have today launched a new campaign to help celebrate Pride 2018 and Kiwis who have been positively impacted by those in the LGBTQI+ community.
Saatchi & Flux spotlight on Toyota’s 30 years at the top
Saatchi & Saatchi and Flux are helping Toyota New Zealand to celebrate 30 years as New Zealand’s top-selling automotive brand with a new Possums spot featuring the iconic possums throughout the ages.
DDB NZ shoots ANZ Sanitarium Up&Go campaign
A new TVC for Sanitarium’s Up&Go products will be airing in both Australia and New Zealand for the first time this month. The 30-second spot has been created by DDB NZ, as part of a wider campaign to drive reappraisal of Up&Go as a source of ‘the right type of energy’.
Colenso and Scoundrel shoot the ultimate lager vs craft showdown
The world is more divided than ever. The beer category is no exception, where the battle between lager and craft beer drinkers has struck unprecedented heights.
Blutui takes flight with International Rescue
Local software development company Blutui Ltd has launched its web platform for designers and advertising agencies with an animated video thanks to International Rescue. Designed to help creatives build better websites faster, Blutui is differentiated from generalist web platforms by its agency-specific features.
Shine & Finch add shimmer to Spark NZ’s Business Edge
Britomart-based creative indie agency Shine has launched a new Spark campaign that aims to celebrate New Zealand “as the best place on the planet to do business”.
FCB gets in behind Number 8
FCB, with production support from Liquid Studios, is launching a new Mitre 10 campaign for its private label home improvement range, Number 8, to re-ignite the uniquely Kiwi brand in the minds of DIYers.
Royal Caribbean launches NZ brand campaign – out of Sydney
Global cruise line Royal Caribbean International has launched its first major multimedia advertising campaign in the New Zealand market with a 30 and 15 second primetime TVC on TV1 and TV2, created (according to a report from Campaign Brief Australia) by Sydney agency Hulsbosch.