FCB has fallen back on the tried and true to get Vodafone’s new Xmas commercial to the masses. The ad stars James Rolleston – without the likeable smartarse element. This time around he’s pure Christmassy schmaltz.
Mt Wellington-based product sampling/brand activation agency The in Group has been taking its Purina Beneful dog-vending machine on the road, visiting public parks in Wellington and Christchurch – and coming to Auckland in February.
The Sweet Shop’s Steve Ayson – a Kiwi who was an agency creative before reinventing himself as a film director – has been honoured in the UK for a global Old Spice commercial. His tvc Momsong was named Television Commercial of the Year at the Shots Awards, held at the Bloomsbury Ballroom, London.
Launching for summer, New Zealand Post and Māori Television have produced three water safety commercials with an important message – kia maanu, kia ora (stay afloat, stay alive).
Retail specialist .99’s new Christmas TVC for New World, currently on air, is a charming, well-put together spot – the understated performance from the young woman is priceless. The bearded gent, Noel (geddit?), is pretty good, too.
Creative retail agency specialist .99; and Leukaemia & Blood Cancer New Zealand are giving New Zealanders an innovative way to raise money for blood cancer research – one that doesn’t cost a single cent.