AUCKLAND, Thursday: Play a few seconds of the famous Molenberg ad and memories of the jingle will come flooding back, reckons The Enthusiasts creative partner Jamie Hitchcock.
DDB launches AA Insurance: Live a Little Freer
AUCKLAND, Thursday: DDB has launched a new AA Insurance brand campaign, Live a Little Freer, which follows three Kiwis’ quest to live life worry-free.
The Enthusiasts introduce Mr Proper to MacKenzie Bread
A new campaign created by Auckland-based agency The Enthusiasts for MacKenzie Bread aims to bring to life “the brand’s commitment to do things the proper way”.
Aussie creative + Kiwi hero star for Lynx
AUCKLAND, Thursday: Unilever NZ and PHD Group are celebrating news that over five million viewers in one week saw actor Julian Dennison star in the launch of a new variant of deodorant Lynx New Zealand.
FCB takes Mitre 10 #2 straight to #1 (Updated)
Mitre 10 is back at the No 1 spot for July – but this time it’s not their famous Sandpit. “The new TVC Roy – Kong’s Out Again uses humour and demonstrates good ol’ Kiwi ingenuity to tackle any problem, no matter how ridiculous,” reckons Colmar Brunton ceo Andy Strain.
FCB launches Vodafone Hello follow-up
FCB has unveiled the next stage of the Vodafone brand story – following last year’s evolution of the brand’s positioning, which was launched with the Hello campaign.
Saatchi’s spokes-vege sprouts new My Food Bag campaign
My Food Bag has launched a new marketing campaign with Saatchi & Saatchi – and this time Nadia Lim isn’t at the helm, but a brussels sprout.
Ayson, Clemenger & NZTA create more legends
Clemenger BBDO and the NZ Transport Agency have launched the latest in the Legend series, the long-standing anti-drink-driving campaign.
Spitfire & Cirkus shoot down insurance costs
Spitfire Creative has this week launched its first TV and digital campaign for the consumer health and life insurance comparison site InsureMe.co.nz.
DDB launches Weet-Bix Simple is Good
Sanitarium has launched a new brand campaign and TVC for Weet-Bix, Simple is Good. The TVC marks a new direction for Weet-Bix while staying true to Weet-Bix’s philosophy of simple, wholesome nutrition.
