Category Archive

A new campaign created by Sydney agency Frost*Collective is encouraging gay men to “drop their load” to end HIV transmission.

Publicis Sydney/London and MediaCom NZ are part of a high-powered global agency team that produced and shot a new integrated campaign for Nescafé Gold as the coffee brand relaunches its richer tasting barista-style coffee across New Zealand.

Fisher & Paykel’s latest 30’ brand video, titled Kitchen Perfection, was made by Alt Group with the assistance of Brewery Films and Sherson Willis PR Auckland, and is part of a larger integrated campaign that will present a series of executions over the coming months.

DDB is rolling out the next phase of its 2degrees Mobile 2degrees is rolling out the next phase of its new brand work – this time introducing a campaign around its business offering, as well as three new ads to its suite of creative.

DDB has released a new McDonald’s brand ad Timeless, an intergenerational tale that challenges the 24/7 connectedness of modern life. 

Flying Fish director Gregor Nicholas has just returned from a time-travelling mission where he found Nigella Lawson outside a milk bar in 1954 witnessing the launch of the Whittaker’s Peanut Slab. 

Auckland indie True, with The Sweet Shop and media agency MBM have created a Southern Cross Health Society has launched a fresh brand platform, Take Life Back, urging Kiwis to reclaim “the things that are important to their health and wellbeing”.

Lotto and Spark PR & Activate have teamed up with much-loved personality Jaquie Brown to highlight the magic of being a mum, ahead of Mother’s Day this Sunday (13 May).

The new Electrolux Pure i9 took over NZ Herald homepages again last week, courtesy of a collective led by Daniel Piper of SME Marketing, by cleaning-up stories of the day and clocking up thousands of click-throughs.