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South African director – now new Aussie – JH Beetge has joined Goodoil Films Sydney: “JH is becoming increasingly well known for his strong visual narrative and emotive storytelling,” Goodoil EP Sam Long told Campaign Brief Australia. “He’s a director to watch.”

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The Sweet Shop has signed director Iain Mackenzie, ACS, to its roster of global talent: “Iain is highly-regarded across the industry for his nuanced, carefully observed spots,” said The Sweet Shop CEO/founding partner Paul Prince.

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Auckland content marketing shop BrandWorld has made three new appointments: Kathryn Allemann (formerly of TVNZ),  Tristan Ogden (ex Blacksand), and journalist Rhonwyn Newson, who takes over the editor role at Family Health Diary magazine. 

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In its quest for better data for its clients, Auckland-based analysts Data Insight has hired Ian Mills as its new general manager. He joins direct from Ipsos where he led the New Zealand team for the past nine years, and oversaw an expansion of services and products. His team won every Supreme Award at the biannual Research Effectiveness Awards since 2008. 

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The Interactive Advertising Bureau has appointed Adrian Pickstock to the new role of Chief Executive Officer. He replaced general manager Alisa Higgins, who left in May to form her own company, Higgings Consulting. As CEO, Pickstock will be responsible for the overall management of the IAB and its objectives, and will report to Chairman Spencer Bailey.

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MediaWorks has appointed Andrew Szusterman as group content and entertainment brand director: The new role is charged with creating the cross-platform strategy for MediaWorks’ entertainment content and brands, maximising the way content is shared across the company’s television, radio and digital assets, and developing new content and revenue opportunities.

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Digital agency Touchcast promotes Will Joyce to GM of its Auckland office: Says Andrew Hawley, managing director of Touchcast New Zealand: “After many months of searching, we’ve identified a fantastic internal candidate in Will Joyce, currently our head of strategy. We believe he is the best long-term culture and capability fit for Touchcast and our Auckland clients going forward, especially as we look to evolve our capability in a number of key areas.”

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Four new faces at Chemistry Interaction: Auckland integrated indie agency Chemistry Interaction has hired four new staff members to help service new business wins from Blue Wing Honda, Sovereign, Fairview and Chevron. Three of the new arrivals are in creative, and one in client service.

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Kelly Addis returns to lead new Auckland agency: Zoo Auckland has recently opened its doors in Mt Eden, marking the Melbourne agency’s first international venture. The Auckland agency will be headed by Kelly Addis, formerly based in Melbourne, and whose role has expanded to Auckland/Melbourne CEO.