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Opti taps new MD: ZenithOptimedia has appointed Stuart Rutherford to the role of New Zealand managing director, effective mid-May. He replaces ZO general manager Sophia Quilian who is moves into a senior role at sibling agency Starcom.

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Beat taps James Boult: Grey Lynn-based PR agency Beat Communications has appointed James Boult as senior account director, and a principal in the business. The appointment comes on the back of the agency’s move towards a full service communications offering rather just traditional PR.

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Morgan Penn returns to MediaWorks: TRB content & communications project manager Morgan Penn is leaving to join MediaWorks in a role that will see her working in integration across the group, servicing agencies.

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Michael Te Young & Candice Hsu to join digital sales house: Viaduct Auckland-based ad2one has appointed former OMD digital director Michael Te Young to its senior management team where, in conjunction with Johanna Cotter, he will lead the expanding New Zealand team during the maternity leave of five-year incumbent NZ managing director Lisa Ison.

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FCB appoints new digital CD: FCB New Zealand has appointed Matt Barnes as a digital creative director – joining current digital CD Greg Wood to lead the agency’s team of digital producers and designers from April 8.