AI-first creativity steps into the spotlight

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AUCKLAND, Today: A new global awards program is shaking up how creative excellence is recognised in advertising as AI becomes a core part of the industry. The AARON Awards, the first dedicated AI creator awards for advertising, are now open for entries.

A fresh chapter for the red and black

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AUCKLAND, Today: Canterbury Rugby has appointed Christchurch-based creative agency Not Another™ to lead a full brand refresh, honouring 146 years of history while setting a bold direction for the future.

Hard Rated sparks the return

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AUCKLAND, Today: Hard Rated, Australia’s number one RTD, arrived in New Zealand earlier this year with a cheeky campaign suggesting the trans-Tasman brain drain might simply be because Aussies were hogging the best RTD.

The Locker Room kicks things off

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AUCKLAND, Today: To celebrate Auckland FC’s second season, ANZ Bank New Zealand teamed up with Eleven PR to bring football fandom into the heart of the city. Their Queen Street branch was transformed into an oversized fan zone built for supporters.