AUCKLAND, Today: Auckland Transport and Thompson Spencer have launched a campaign to build excitement ahead of the City Rail Link opening in 2026. The project will reshape travel with faster journeys, more trains and new stations across Tāmaki Makaurau.
Goodman Fielder taps Together to lead its new locally-driven media mission
AUCKLAND, Today: Goodman Fielder has teamed up with media agency Together to handle its media planning and buying across all channels, including retail. This is part of a fresh approach to their media strategy.
AI-first creativity steps into the spotlight
AUCKLAND, Today: A new global awards program is shaking up how creative excellence is recognised in advertising as AI becomes a core part of the industry. The AARON Awards, the first dedicated AI creator awards for advertising, are now open for entries.
IHAC awards celebrate the rise of in house creativity
AUCKLAND, Today: Entries are now open for the IHAC Awards 2026, celebrating standout in-house and hybrid creativity across Australia and New Zealand.
A fresh chapter for the red and black
AUCKLAND, Today: Canterbury Rugby has appointed Christchurch-based creative agency Not Another™ to lead a full brand refresh, honouring 146 years of history while setting a bold direction for the future.
Thompson Spencer claims first-ever winner of B&T’s Aotearoa New Zealand Agency of the Year
AUCKLAND, Yesterday: Thompson Spencer has been named the first-ever winner of B&T’s Aotearoa New Zealand Agency of the Year, a major milestone as the awards recognised Aotearoa as its own category for the first time.
Hard Rated sparks the return
AUCKLAND, Today: Hard Rated, Australia’s number one RTD, arrived in New Zealand earlier this year with a cheeky campaign suggesting the trans-Tasman brain drain might simply be because Aussies were hogging the best RTD.
Independents’ Day gets its moment
AUCKLAND, Today: Independent media agency Together marked 1st December 2025 as “Independents’ Day” to celebrate the arrival of the 5th edition of the NZ Government Procurement rules.
Deodorant that keeps up with every move
AUCKLAND, Today: Dove has teamed up with New Zealand’s Royal Family Dance Crew to launch its new Whole Body Deodorant range, helping women feel confident however they move.
The Locker Room kicks things off
AUCKLAND, Today: To celebrate Auckland FC’s second season, ANZ Bank New Zealand teamed up with Eleven PR to bring football fandom into the heart of the city. Their Queen Street branch was transformed into an oversized fan zone built for supporters.
