AUCKLAND, Today: Huggies is leaning into every parent’s worst nightmare with a new campaign designed to show just how much confidence it has in its nappy’s blowout protection.

AUCKLAND, Today: Kane Williamson has launched Cover, a new sports protection brand aimed at lifting the standard of protective gear in cricket and other high-impact sports, after a painful early career moment exposed a gap in the market.

SYDNEY, Today: TRA’s Australian business is continuing its strong growth, marked by a run of senior promotions and a move into a new Sydney headquarters.

AUCKLAND, Today: The Marketing Club is taking Marketers Day across the Tasman in 2026, with the community-led marketing festival set to land in both Sydney and Auckland this May.

AUCKLAND, Today: Special has promoted Jolene D’Souza to Head of Strategy, New Zealand, further strengthening its national strategy leadership team.

AUCKLAND, Today: SHOWPONI has been appointed to handle strategic PR and integrated brand activity for JW Marriott Auckland across New Zealand and Australia, as the hotel builds on recent growth, fresh recognition and strong momentum in the luxury travel space.

AUCKLAND, Today: Trade Me is saying goodbye to success fees for casual sellers, and a group of agencies has teamed up to mark the moment with a new campaign called Goodbye, Things.

AUCKLAND, Today: True has refreshed Wedderspoon Mānuka Honey for the U.S. market, rolling out a new brand platform, campaign, communications guide, Amazon presence and web content.

MELBOURNE, Today: A new social enterprise has opened in Greensborough, Melbourne, giving pre-loved LEGO® a second life while creating meaningful job opportunities for young neurodivergent and dyslexic people.