Sydney – Global marketing software provider Marketo says it is reaching new customers in the manufacturing industry, helping them to transform their approach to marketing and more closely align with the sales revenue cycle.
Weet-Bix & Milk’s famous five
Five primary and intermediate school students from around the country will have their faces pictured on Sanitarium Weet-Bix boxes this summer, after taking out the winning spots in a national competition to find inspiring kids. The packaging was designed by downtown Auckland agency Milk, with PR from Impact.
Report alleges gaps in NZ agency-advertiser media contracts
An analysis of 121 audits in the Asia-Pacific region – including NZ –reveals what auditor FirmDecisions calls “significant agency-advertiser risks”.
DDB in the kitchen for groundbreaking Vice series
Global youth media company Vice has followed up on its Viceland deal with *Sky TV by going to Tokyo to shoot a new video series exploring cultural similarities between Japan and NZ across tattooing, art, and food.
oOh! debuts Craft number-cruncher
oOh!media has launched NZ’s first retail audience measurement system, called Craft, a reach-and-frequency system based on multiple data sources that will give advertisers better insights to help generate effective campaign planning.
Catchi catches Google
Auckland-based website conversion specialist Catchi has become the only authorised Google reseller in New Zealand of both Analytics 360 and Optimize 360 core solutions in the Google Analytics 360 Suite.
Colenso, TVNZ, OMD collaborate on Fresh Up
Colenso has returned Fresh-Up back to its DNA, with a call-out to real mates with a real rivalry to step up and make it epic.
Q+A with Damon Stapleton
“People are spending too much time worrying about the picture frames rather than what’s in them – the channel rather than the content. I always start with the idea first.”
Colenso through at Epica in Paris
Colenso BBDO’s celebrated DB Export Brewtroleum is the only NZ entry to get past the first level of judging at the Epica Awards, the Paris-based global competition judged by journalists (including M+AD ed David Gapes).
Arrivals & Departures: Chemistry Interaction boosts production capabilities, Andrew Holt exits BBDO after seven years
Westhaven-based agency Chemistry Interaction has hired Jude Lehmann as creative services manager to ensure seamless workflow across the agency’s diverse portfolio, which now includes Green Cross Health and The Travel Corporation.
