50+ online lifestyle website and social club GrownUps has appointed Sara Bushell as advertising coordinator. Bushell has 14 years experience in advertising at Fairfax Media (advertising manager) and the NZ Herald (sales management roles at Canvas, Viva, TimeOut, TV Guide & Sunday Magazine).
Auckland Transport taps Ambient Group
Ambient Group has won the Auckland Transport outdoor advertising contract for nine years, a strategic media partnership that will see AT outdoor assets progressively consolidate under a single advertising platform to be represented by Ambient Group.
Australasian marketers call for ‘dramatic’ change
A new study shows that marketers recognise the need to change their approach in response to consumer demands and technological change. In Australia and New Zealand three quarters of respondents agreed that the structure and design of their marketing organisation will need to change over the next three to five years.
Scenic walk tours don’t pay the bills!
We all know it’s tough out there for well-qualified young people trying to break into the communications business. Some, like Adnaan Narot, have even moved to a new city to find work. “I’ve just moved to Wellington from Auckland in the hope of getting a foot in at an agency down here,” he writes to M+AD. “I’m a fresh graduate [...]
Chorus reigns Supreme
Top honours – the Supreme Award – went to Chorus at last night’s TVNZ NZ Marketing Awards dinner in the Great Room at the Langham, together with their marketing partners Chameleon Partners, Waxeye, and Contagion for Gigatown, which also won the Technology and Utilities/Communications categories.
Danger in the night
With 60% of the country’s smoke alarms having either flat batteries or none at all, FCB has launched a new campaign for the NZ Fire Service, to help get Kiwis checking their smoke alarms regularly.
BK declares peace on McDonald’s
Burger King has lit a fire under the global burger business with a “declaration of peace” – a temporary truce with McDonald’s. McDonald’s has yet to respond.
But McDonald’s not lovin’ it
Just as M+AD went to press, we heard from the US that McDonald’s has met Burger King’s McWhopper proposal with the proverbial cold shoulder.
NZ’s top global minds share insights
NZME presented the second PwC Herald Talk event at SKYCITY this morning, with some of the country’s top global business minds and business community connecting.
Tangible tips for driving active attention among consumers
Exponential Interactive has today released a whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars.
