Special in pole position

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Special Group managing partner Michael Redwood has confirmed that his agency has been invited by its client, 2degrees, to participate in the new pitch for the telco’s creative business, announced last week. Unsurprisingly, Redwood declined to go into detail.

Being homeless – Auckland’s 360 perspective

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Auckland City Mission – with DDB and Track NZ – yesterday debuted The Harsh Reality, a powerful immersive, 360-degree video experience that drops the viewer into a series of confronting vignettes, shot from the perspective of one of Auckland’s homeless.

You’re invited!

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Mumbrella’s annual BEfest Awards – Australasia’s only awards programme dedicated to recognising branded entertainment (and the way in which brands are using it connect with consumers beyond traditional advertising) has issued its call for entries.