Mango Communications has appointed a quartet of public relations specialists – two account directors and two account managers.
Getting mobile
As brands and agencies gather in New York this week for Advertising Week, Facebook has released new tools to help advertisers capitalise on the shift to mobile “and give people a better ads experience”.
Celebrity focus displaces food & lifestyle
Bauer Media has upgraded one of its most popular reader websites, Woman’s Day. The new look sees the site moving away from lifestyle & food content, and introducing a sharper focus on celebrity and gossip.
O&M extends Sealord win
Ogilvy NZ, which was appointed as lead agency for Sealord’s Transtasman account earlier this year, has now also won the Sealord digital business from incumbent The White Agency.
Two-way street
Street poster maestros 0800PHANTOM are taking their message to magazines and online, in a striking campaign featuring George FM deejay Dan Aux, Otis & Sarah Frizzell of Lucky Taco, The Royal New Zealand Ballet and Barry Saunders of the Warratahs.
Arrivals & Departures: Spotify taps sales chief
Music streaming service Spotify has hired Sydney-based former Southern Cross Austereo national sales chief Andrea Ingham to head up its NZ & Australian sales division.
Out with the new – in with the old
Lotto (#2) and Tower (#8) are still there – but their shine has dimmed since their stunning debut last month at No 1 and No 2. And old/new favourite Piggy Sue is back where it belongs, with Superfan Tim & Ritchie and a bunch of other regulars close behind.
DDB & Colenso among the few in New York
Colenso BBDO and Finch’s Mountain Dew Hidden Graphics campaign has won the Design Invention and Product Development Invention categories at Adweek’s Project Isaac Awards in New York. DDB also picked up an Isaac Award – for Steinlager Tweeting Sonar in the Social Media category.
Gun for hire shoots Beats By Dre for the RWC
TWIN – represented downunder by The Sweet Shop – have directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through their production company in the US, Reset.
Pink your ride
Also leading a charge against breast cancer is Auckland-based agency Blackfoot client Bridgestone, which is once again selling pink caps to raise funds for the New Zealand Breast Cancer Foundation during October.
