Print still the key for retailers

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Major brands may be devoting increasing attention to digital but print advertising – whether in the form of circulars, catalogues or magazine spreads – remains a stalwart beloved of consumers, says global ad news site Warc in a report that drew information from several sources.

Fast Bauer put Axis mag onto agency desks by 9am

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Last night’s excitement at the CAANZ Axis Awards may have seemed like a fast-fading memory to many of the participants as they woke this morning – but when they got to work, a surprise awaited them: Last Night, a magazine commemorating the occasion in all its lurid glory, was waiting for them on their desks.

Villa Maria brand cracks global rankings

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Villa Maria has been ranked by the global wine industry as the 4th most admired wine brand in the world. This is the first time a New Zealand wine brand has ranked so high in the industry-recognised poll by Drinks International.

Vaughn Davis does his own Thing

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Adman-turned-social-media-guru Vaughn Davis has put together an expert panel to discuss the Internet of Things at the upcoming social media club event this coming Wednesday 18 March (6pm-8pm).

Cannes taps seven Kiwis

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The Cannes Lions has appointed seven New Zealand jury representatives for the 2015 awards – on the Media, Cyber, Design, PR, Direct, Promo & Activation, and Radio Lions juries.