LONDON: Using cause-driven social campaigns can be more effective than using social-driven brand story campaigns, according to a new Warc report.

Colenso BBDO is behind an innovative Samsung campaign that has resulted an entire high-tech house being built on the Auckland waterfront.

M+AD editor David Gapes reports that he came through his surgery well, and expects to be home in a few days.

In a possible sign of things to come on this side of the Ditch, the announcement of Marlisa Punzalan as winner of the Australian X Factor was watched by 1.428m on Tuesday night on Seven. Preliminary overnight ratings from OzTam show it was more than a million viewers down on last year, according to Aussie media site mUmBRELLA.

MediaWorks NZ and Heineken have won Silver at The BEFest Awards, held in Sydney as part of the prestigious Festival of Content Marketing and Branded Entertainment. 

NEW YORK (Reuters) – Nielsen and Adobe Systems Inc have announced an alliance that aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart phones and tablets as the television ecosystem undergoes dramatic change, reports the Huffington Post.

New technology has become something of a two-edged sword in the hands of New Zealand viewers and listeners. A recent survey shows consumers are becoming skilled at using technology to avoid advertising in new forms of media.

LONDON: Global adspend has increased from $362bn in 2004 to $512.9bn in 2013, a rise of 41.7 percent over the past decade, according to long-term analysis published by Warc.

Spark has partnered with Facebook and Twitter to launch Socialiser – giving customers 1GB of free data to access both mobile apps every month, for the life of their plan.

CAANZ tonight presents two international case studies of recent successful campaigns that demonstrate how the convergence of Social Media and Brand Experiences (Experiential/Activation) can drive exceptional campaign results. This event is the second in the CAANZ PREScom Champion Speaker Series.