Advertising agencies have their finger on the pulse of hottest fashion trends and latest media technology, according to Nielsen NZ’s latest Agency Life in NZ report, which came out this morning. But are they in touch with the heartbeat of average New Zealanders?

The Solicitor General has decided not to appeal an earlier court decision that permitted a senior Auckland adman to retain permanent name suppression on child-rape image charges. M+AD now knows this man’s name – uncovered with some basic research.

FCB have picked up the September ORCA with an unconventional radio ad for Mitre 10 Mega that formed a roadblock on radio by playing a song across six radio stations at once. The latest campaign was launched to reposition the brand and claim “The Weekend”.

Cannes Lions has launched the Creative Data Lions and expanded Innovation Lions which will form part of a new, two-day Lions Innovation Festival within next year’s International Festival of Creativity.

CAANZ has announced the call for entries for the 2015 Axis Awards – marking the 35th anniversary of NZ’s premier creative advertising awards show.

As strategists, our job first and foremost is to be a virtual soothsayer into a consumers’ world, writes Peita Pacey, strategy director at OMD Sydney.

Republik’s ‘Wide War One’ campaign for Fuji Xerox, already a multiple award winner, has taken top prize at the 2014 International ECHO Awards. 

BRUSSELS: Brand advertisers believe that consumer insight and viewable advertising are the key to unlocking digital investment, according to a new study.