Adshel today announced plans to digitise 35 of its most prominent Auckland locations, in a move that Adshel NZ general manager Nick Vile says will offer advertisers unrivalled impact and targeting opportunities.
Streaming now – live jury action
Even as you read this, AGM Publishing’s Interior Awards is streaming live its finalists presentation to the awards jury, in what is thought to be a first in NZ.
3D billboard a crowd magnet
Property developer Willis Bond & Co has moved its innovative SpaceCube – effectively a 3D billboard, lit from the inside – on to Karanga Plaza, at Halsey Wharf in front of the Viaduct Events Centre near the Wynyard Quarter. Auckland agency Republik designed the ads on each surface.
Premium venue for premium dog food
Colenso BBDO client Mars ran a pilot activation allowing incoming travellers at Auckland airport to buy a treat for the one who misses them most – their dog – the way they normally would for friends. The campaign was for premium dog food brand My Dog (known as Cesar in some markets).
Toy story
DDB, with Starcom and The Sweet Shop, has launched a new campaign to spread the word about the The Warehouse’s hunt for two toy testers. The job description is for a boy or girl aged five to nine who can front a video camera and pitch for the job – and lives close to Auckland.
Big cash prizes, free entry at Korea ad comp
Entry is free, and the two Grand Prix winners at the upcoming Adstars advertising festival will leave Korea with US$10,000 apiece. And there’s still 10 days to get an entry in – the deadline has been extended until Sunday 31 May.
Botab 2015 lifts off
CAANZ and Flying Fish have unveiled the date for this year’s Battle of the Ad Bands – they’ll be held on Thursday 17 September at – no surprises here – the Kings Arms.
HOT tip: Contagion or Colenso
House of Travel has narrowed down its creative agency pitch to just two – Contagion and Colenso BBDO.
Ice cream can get you laid (among other things)
At the start of summer Tip Top and Colenso launched a series of social experiments to find out if Feeling Tip Top makes everything better. The results are now in – over 1 million Kiwis were involved, and Tip Top sales rose 14% (watch the video).
Back to the future
Y&R, working with Weta Digital, has produced an emotional creative campaign – as part of National Road Safety Week – for road safety charity Brake. The aim is to encourage New Zealanders to think about the potential lifelong cost of their decisions on the road.
