3D billboard a crowd magnet

Editor News Make a Comment

Property developer Willis Bond & Co has moved its innovative SpaceCube – effectively a 3D billboard, lit from the inside – on to Karanga Plaza, at Halsey Wharf in front of the Viaduct Events Centre near the Wynyard Quarter. Auckland agency Republik designed the ads on each surface.

Premium venue for premium dog food 

Editor TVCs, News Make a Comment

Colenso BBDO client Mars ran a pilot activation allowing incoming travellers at Auckland airport to buy a treat for the one who misses them most – their dog – the way they normally would for friends. The campaign was for premium dog food brand My Dog (known as Cesar in some markets).

Toy story

Editor TVCs, News Make a Comment

DDB, with Starcom and The Sweet Shop, has launched a new campaign to spread the word about the The Warehouse’s hunt for two toy testers. The job description is for a boy or girl aged five to nine who can front a video camera and pitch for the job – and lives close to Auckland.

Big cash prizes, free entry at Korea ad comp

Editor News Make a Comment

Entry is free, and the two Grand Prix winners at the upcoming Adstars advertising festival will leave Korea with US$10,000 apiece. And there’s still 10 days to get an entry in – the deadline has been extended until Sunday 31 May.

Botab 2015 lifts off

Editor News Make a Comment

CAANZ and Flying Fish have unveiled the date for this year’s Battle of the Ad Bands – they’ll be held on Thursday 17 September at – no surprises here – the Kings Arms.

Back to the future

Editor News Make a Comment

Y&R, working with Weta Digital, has produced an emotional creative campaign – as part of National Road Safety Week – for road safety charity Brake. The aim is to encourage New Zealanders to think about the potential lifelong cost of their decisions on the road.