AWARD School, widely seen as the pre-eminent training programme for aspiring copywriters and art directors, returns to Auckland this year, and is now open to prospective students.
The Marketing Association has appointed Michael Pryor as its new CEO, replacing Sue McCarty, who left in February.
Sydney-based Multiscreen Media has announced an expansion into the New Zealand market with the appointment Ursula Mattar as local General Manager.
New Zealand agencies have submitted 498 entries for the Cannes Lions Festival, just a tiny part of this year’s record total of 37,427 entries from 97 countries across 17 awards categories.
Facebook has today unveiled new ways for brand marketers to increase awareness, affinity and brand lift – in the form of expanded video ad capabilities and reach and frequency buying.
The Gunn Report has selected 20 TV commercials which they believe may win a Cannes Film Lion this year. The list includes two from New Zealand – NZTA Mistakes and NZTA Blazed (both out of Clemenger BBDO Wellington).
BMW NZ has appointed RAPP as its CRM agency, and Dynamo as its media agency. Twenty was the incumbent on BMW, but Dynamo was already in the mix on a short-term contract with BMW.
Saatchi & Saatchi set fire to a specially constructed billboard to launch Sealord’s new range of hot smoked salmon.
For the second year in a row, the global Samsung team has chosen to film its global TV campaign in New Zealand.
Kiwi director Nathan Price has just shot a TVC for Samsung’s new curved UHD TV – the second time the manufacturer chose NZ and a NZ director for a global shoot (see preceding story). Samsung NZ took the opportunity to do an in-depth interview: