In the shift to personalisation at scale, Facebook Australia and New Zealand and its marketing partner Tiger Pistol have announced local community targeting for multi-location marketers.
Yahoo Platforms launches media-agnostic Audience Insights tool in NZ
Yahoo Platforms has developed a new interactive tool – said to be the first media-agnostic tool of its kind in the NZ market – that enables marketers and agencies to explore Yahoo’s proprietary, cross-device data assets to better understand their customers and prospects.
Ogilvy creatives take scissors to 2017 election campaigns
Five senior creatives from Ogilvy & Mather shared their views – in depth – on this year’s NZ general election campaigns with Herald on Sunday readers yesterday. They even took sharp blue pencils to some of the work, including the slogans.
Arrivals & Departures: Screentime taps EP, TRA promotes new partners
Grey Lynn-based production company Screentime NZ has hired production executive Tina McLaren to oversee the growing slate of fiction and non-fiction Screentime projects.
A different side to Christchurch
Has the Scribe story caught your eye like it has ours? Allow us to point you in the direction of Jack Tame’s insightful piece, which ran in the Herald on Sunday yesterday.
FCB & Finch shoot Vodafone (updated)
FCB and Finch have shot a new 60-second spot for Vodafone which aims to celebrate the talent and tenacity of New Zealand business owners, and highlight how Vodafone can support them with their expertise in digital connectivity.
Ticket to ride
The TVNZ-NZ Marketing Awards are on the horizon, and the Marketing Association is currently hawking the tickets.
Colenso’s Brodie Reid’s a rising regional star
Campaign Asia Pacific has named Colenso BBDO group business director Brodie Reid as a Woman to Watch in 2017. “Meet the future champions of change,” says the site’s brand director Atifa Hargrave-Silk, introducing the site’s list of 40 women.
Arrivals & Departures: Melanie Spencer Joins Strategy Auckland
Strategy Creative Auckland’s studio will have a new managing partner from today with Melanie Spencer stepping into the role. She finishes her current position as general manager at commercial interior design group Spaceworks, to join Strategy Auckland creative partner and studio founder, Gideon Keith.
Migrants from South Africa create international comms agency
The decisions of two close friends to migrate to different parts of the world has, in the fullness of time, resulted in the creation of a multinational full-service public relations agency.
