Saatchi & APN Outdoor go downtown

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Saatchi & Saatchi and APN Outdoor have been bringing Commonwealth Games action to the Kiwi faithful, with digital billboards across NZ’s three largest cities – in just a shade under real time.

European masterpieces inspire Wellington columns

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Ten new poster sites have appeared on Wellington’s golden mile. Commissioned and installed by Phantom Billstickers, and designed by award-winning Melbourne studio Diadem, these brand new poster-bearing plinths bring a touch of European style to the streets of the capital.

Ogilvy inspires Kiwis to live a double life

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Ogilvy client Rebel Sport, with filmmaker Revolver, has shot another 90-second Rugby Fighter film to inspire New Zealanders to make the most of every day. As the blurb says: “We want to motivate time-poor Kiwis to side-step the couch and go outside to play – to push through the daily grind and always make time for sport.”

Christchurch creative shop generates the X factor

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“No it is not advertising, but it was something the shopping centre did with creative agency Imagic to get their neighbourhood involved,” says Alexander PR’s Jade Alexander, about the agency’s most recent promotion. “It was more a creative retail marketing task where shoppers could be in to win.”