NZ missing in action

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A Chicago student team has won the New York Festivals Young Globals 2017 Award. “Sadly,” writes PR director Gayle Seminara Mandel, “there are no Kiwis. I am just sharing.”

The role of mobile in the path to purchase

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By Nikki Quail, founder/MD at Fresh Focus: The subject of mobile in the path to purchase emerged as a common theme in the conversations Fresh Focus has been having while presenting the Adtech-funded report: Behind the Device.

StuffMe update

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M+AD readers looking for news on this failed NZME-Stuff merger should consult their daily newspaper or online newsfeeds for all the angles on this news.

Phantom puts Kiwi musos in the frame

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Following Phantom Billstickers’ popular Poetry on Posters series, the most music-friendly ad medium in the country reckons it’s now time for New Zealand’s musicians to step into the spotlight.

NZ gets first look at VMO programmatic

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In a global first, VMO has launched a Programmatic Outdoor product that allows advertisers to target specific demographics in real time across its outdoor networks. The product has launched today in New Zealand with its first partner – global brand Subway.