Middle Seat a classy ride

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2017’s most likeable NZ tvc, McDonald’s Middle Seat (aka Stuck in the middle with you), unsurprisingly took out first place in the M+AD/Colmar Brunton in-depth March top 10 poll, with voters noting that its humour, music and easily relatable nature made it a firm favourite.

The finalists (updated)

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MediaCom (with 18 finalists – eight of them with BCG2) leads the way in the list released by CAANZ today for the upcoming Beacon Awards next month. Close behind come FCB Media (17), PHD (12), OMD (10), Carat (6 – two with Special Group, and three with Saatchi), Starcom 6(one with DDB).

Put ’em up

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Twin city (Hamilton & Tauranga) creative agency King St Advertising got into the Easter spirit yesterday by filming the shenanagins – featuring an Easter egg hunt that culminates in a punch-up between ceo Chris Williams and group GM Tim Paton.

APAC New Stars comp issues under-30 entry call

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South Korea’s New Stars – the APAC region’s main challenge for young creatives – has issued its annual invitation for creatives with fewer than three years’ experience (or aged under 30) to register for the 2017  this year’s competition.