Carat has welcomed Mireille Cope to the business in a business director role. She brings more than 10 years’ industry experience working for global agencies in London and Amsterdam such as MullenLowe Profero, MullenLowe Mediahub, Dewynters, and SocialMedia8.
NZ ad world dances to the Brazier beat
The connections of Kiwi rock’n’roll legend the late Graham Brazier have called on another Kiwi legend – creative director Andy Lish – to help design the launch of Brazier’s upcoming last album Left Turn at Midnight.
Ant Rainger gets Life
The Marketing Association has installed Auckland advertising identity Ant Rainger (managing partner of Auckland agency Rainger & Rolfe) as a Life Member.
Clio entry call
The Clio Awards, which honour global advertising creativity, has issued its entry call for the 2017 awards in New York City.
iHeartRadio launches digital audience targeting across all stations
iHeartRadio has extended its advertising offering to now allow advertisers to reach their customers on a granular level, using digital audience targeting, describing it as “a first for NZ radio”.
In the eye of the storm – will marketers adapt or be swept away
By Marketo ANZ MD Chris Connell: In this piece written for M+AD, Connell outlines the concept of the Engagement Economy, how to shift business practices to yield best results in the Engagement Economy and why businesses need to embrace the Engagement Economy to ensure success in the future.
TV still outstrips ‘tiny’ online revenue in APAC
Traditional TV media continued to drive ad revenue growth for key markets in Asia Pacific, accounting for 39% of total ad revenue last year, according to a report today in Campaign Asia.
In the Land of the Rising Scrum
TOKYO, 4 April – TBWA Japan has enlisted the All Blacks to shoot a film to promote AIG Japan’s new-concept Active Care insurance. Within three days of the launch, the film exceeded 10 million organic views online across Facebook, YouTube and Twitter.
Windows 10 went awol on daylight saving
“When my Windows 10 laptop didn’t update for the end of daylight saving time yesterday, I thought it might just be me,” writes Chris Keall on the NBR paysite. “Everything seemed in order, with time and ‘adjust for daylight saving’ settings set to auto, but you never know.
How to achieve creative engagement in the mobile ecosystem
Exponential’s head of mobile for APAC & South Africa, Nicole Liebmann, set out to answer the question when she presented to 40 New Zealand marketers last week, at Pilkingtons Bar & Restaurant in Auckland.
