The 20 most blocked keywords last month (according to Aussie site IAS) were a pretty lame lot – dominated, sadly, by some seriously naff words of the type often favoured by tabloid headline writers (and we’re not excluding ourselves, here!).
Consumers demand personalised interaction with all brands
The Salesforce Digital Advertising 2020 Report finds the industry going through substantial transformation driven by consumers demanding personalised experiences from every brand they interact with, according to Salesforce director of ad tech Kevin Doyle.
M+AD stuffed up yesterday’s Fairfax story
M+AD stuffed up yesterday’s report about Fairfax NZ Ltd (aka Fairfax Media) announcing its name change to Stuff Ltd (New handle for Fairfax Media) via a printed letterbox flyer.
Arrivals & Departures: Adshel hires twin sales talents
Adshel NZ announces the appointment of two new staff members to its Auckland sales team, Mark Banbrook & Sarah Cowie.
RugbyPass & VeNA pack down in NZ & Oz
NZ ad tech company VeNA and global digital rugby network RugbyPass have signed an exclusive reseller partnership covering New Zealand and Australia.
Global ad market – including ANZ – predicted to grow at fastest rate since 2011
LONDON, January 23. – Major sporting events and political campaign spending are expected to underpin growth of 4.7% in the global ad market – the strongest rate since 2011, according to global ad/media site Warc.
DDB shines in One Show shortlist
DDB is the only NZ agency to reach finalist status in The One Show Q3 shortlist, taking out four places for Autism New Zealand in the Radio category.
Colenso & Pedigree add punch to pooch selfies
Following the success of Pedigree SelfieSTIX – a specially designed clip that lets owners attach a Pedigree DentaStix to the top of their smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo.
Arrivals & Departures: QMS restructures NZ executive team
Leading NZ digital outdoor company QMS Media has unveiled changes to the structure of the group’s senior team, with the promotion of two of key executives.
Comexposium consolidates Australia and absorbs NZ partner to form ANZ marketing events group
Comexposium, the Paris-based outfit that owns the ad:tech, iMedia, MMS and E-Commerce One to One brands, has absorbed its New Zealand JV partner MTS “to deliver a total ANZ event solution”.
