A pertinent issue in martech at the moment is the use of ad-blockers and how marketers are working around them. Here’s Butterfly Australia ceo Liz McLean’s take:
The Warehouse Group to move to a single media agency
The Warehouse Group is on the search for a single media partner to work across all of its brands, according to a report in local marketing site StopPress.
Caffeine works!
Drinking tea has a measurable effect on creativity, according to a report by NZ Herald science writer Jamie Morton, citing recent global experiments that effectively confirm what we all knew anyway – that caffeine really does get the juices flowing.
Italy/NZ pharma shop hands script to OMD
After a competitive pitch in late 2017, OMD has won the Menarini NZ media account with work commencing this month.
Y&R & HRV invite Kiwis to make the sun work for them
In a single hour, the amount of energy from the sun that strikes the Earth is more than the entire world consumes in a year, so Y&R is calling for New Zealanders to harness this plentiful resource with the latest release from HRV – HRV Solar.
No M+AD Monday
This coming Monday (29 January) being an Anniversary Day public holiday in Auckland, do not look for M+AD in your Inbox. The M+AD team is based in Auckland, and we’re taking the day off.
Colenso turns on Vector lights
The Auckland Harbour Bridge will be transformed by Vector and Auckland Council tomorrow (Saturday), signalling the City of Sails’ movement towards a sustainable future – and some world-first tech.
Morningside glory
A busy construction site in Taylors Rd, Morningside, has become the latest Auckland palette for Phantom Billstickers’ colourful street posters.
Kiwi and APAC kids earn big pocket money
APAC kids now have their own spending power. Asian website TotallyAwesome shows almost all Asian children – including Kiwis – receive pocket money, and they are increasingly sure about where they want to spend it.
Finch short wins Oscar nom
A short film shot in Australia by Auckland/Melbourne/Sydney-based commercials producer Finch has picked up a nomination for the 90th Academy Awards.
