Supermarket giant Countdown has chosen to support a Women’s Refuge initiative – created their agency Saatchi & Saatchi late last year – that allows visitors to its website to access The Shielded Site, a portal enabling victims of family violence to safely seek help and access critical information without fear of detection.
How to run a PR firm (a.k.a. The ruthless application of common sense)
The Public Relations Institute holds an unusual event later this month – a two-hour tutorial for PR people about PR people. How to run a PR firm, to be precise. Or, as PRINZ puts it, “The ruthless application of common sense”.
New faces, new categories at big financial ad show
Midas – founded in 2001 by the New York Festival organisation – has a new leader this year, after NYF appointed Scott Rose to the role of Midas executive director.
PR agency helps Haier help deliver to Kiwis in need
Building on from Haier’s 2015 and 2016 partnership with The Block NZ, Haier’s PR agency were asked to come up with a new campaign concept to extend Haier’s partnership with The Block NZ off the screen and involve local communities.
Botab door open for one more band
There’s just one spot left for an agency band to sign up for Botab 2017’s Battle of the Decades . “This,” points out the Comms Council’s Katy Ward, “will be your chance to perform on the Kings Arms stage one last time before it’s demolished.”
oOh! dangles $100k Excite bait
The immersive interactivity of oOh!media’s digital Excite retail panels not only builds deep connection with those engaging with them, but with an additional four to seven times more shoppers who stop to watch the interaction, the company claims.
2017 Effies tap international judge
The Comms Council’s Effies steering committee has announced the appointment of Chris Baker, founder at Bacon Strategy & Research London, will be this year’s international judge for the 2017 Effie Awards (held in association with TVNZ).
Exodus! DDB star joins Droga5 desertions
The sudden drain of Aussie & Kiwi creative talent from glamour shop Droga5 New York is starting to look like a flood. Yesterday, Lisa Fedyszyn & Jonathan McMahon announced they were returning Auckland to join Ogilvy. Later, they were joined by senior creative Rory Mckechnie, who is returning to DDB NZ as CD.
Track, with Eight’s Miki Magasiva, shoots new Slingshot spot
DDB Group customer experience agency Track (formerly Rapp) has unveiled a new Slingshot spot which unveils their bundled power offering, and aims to show Kiwi parents they no longer have to compete with the internet for their kids’ attention.
Fedyszyn & McMahon exit Droga5 NY to join Ogilvy NZ
Ogilvy is set to bolster its creative firepower with the hiring of multi award-winning Aussie/Kiwi expats Lisa Fedyszyn and Jonathan McMahon, who have left Droga5 New York.