New Zealand Geographic Magazine of the Year

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The Magazine Publishers Association had its annual gala awards in Auckland last night where New Zealand Geographic (Kowhai Media) took the award for the country’s best magazine for 2016. New Zealand Geographic also went home with an award for photographer, Richard Robinson.

Aussies look to US to sell the Holden brand 

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Holden’s Australian marketers have looked overseas for more than just inspiration in trying to sell the brand to a nation that’s losing its car manufacturing industry. It’s a tough sell. With GM deciding it’s not profitable to make Holden cars in Australia the problem was how to sell Holden to Holden-loving, true blue Aussies.

Arrivals & Departures: Big data guru returns to NZ 

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Colmar Brunton and TNS New Zealand believe they can make big data work for clients like never before, following with an international award winning data expert returning to New Zealand. Following a global search, Kiwi Dr Will Koning is back from London to Kantar New Zealand, the parent company of both Colmar Brunton and TNS, as Chief Data Officer.

The wait is over for Apple fans

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Apple has launched its new iPhone 7 and 7 Plus in San Francisco early this morning (NZ time). The biggest change for iphone fans is a new camera system, better sound and the phone’s water resistance, a feature Samsung and Sony have been doing for years.

Enough Musak – in-store radio gains an audience

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Digital technology is revolutionising in-store radio, enhancing the shopping experience and giving retailers new tools for engaging with their customers. With research showing customers make most of their purchasing decisions in-store, retailers are placing extra emphasis on improving the customer experience to compete with online options.