To launch World Oceans Day, DDB and Greenpeace created a new video ep of social media phenomenon The Beached Whale, revealing that the popular animated cetacean had died from eating too much “plistuc”.
Walk on the wild side
Ogilvy & Mather has created a new print campaign for Forest & Bird that swings on the power of a humble $5 bill. It will run in The Listener, and other selected magazines.
South Island media indie scores again
Hard on the heels of an All of Government listing, Christchurch-based media independent ImMediate reports that it has won a number of new accounts.
Special Group launches in Australia
Auckland-based Cannes Grand Prix-winning advertising & design agency Special Group has confirmed it is opening its first international office, in Sydney.
A message from your anus
Men’s Health Week launched yesterday amid a blast of publicity that included primetime coverage on TV, and stories in all major newspapers, radio stations and news websites. Seldom has the spotlight shone so brightly on men’s health issues.
Same waka, new crew
Mana magazine – published in-house since its inception in 1993 – has struck a licensing deal with NZ Geographic publisher Kowhai Media that will see the title undergo a major relaunch.
The first issue of Mana will come out on Monday 28 July. The move follows an undertaking from the title’s founder Derek Fox to restructure the business to better cope with current economic pressures.
M&C ads lend humour to Men’s Health Week
Men’s Health Week has launched with a cheeky marketing campaign that was created by M&C Saatchi before it closed permanently in April.
Clemenger launches another retail shop
After a full year of operation, the Clemenger Group has announced the official launch of a shopper marketing offering in the New Zealand market, Clemenger SHOP.
You’re invited: Saatchi & ASB talk social media
UK-based online ad service Warc is inviting Kiwi ad people to sit in on a complimentary Warc webinar dissecting the ASB Bank’s groundbreaking Like Loan social media campaign.
AWARD School comes to Auckland
AWARD School, widely seen as the pre-eminent training programme for aspiring copywriters and art directors, returns to Auckland this year, and is now open to prospective students.
