New Zealand Geographic founding editor James Frankham has resigned – but will stay on at Kowhai Media as publisher and photo editor. Deputy editor Rebekah White has been appointed to replace him as ed of NZ Geo.
DDB’s one-shot shoot for Pump
DDB has created a new campaign for bottled water brand Pump, including a new TVC – shot in a single take, to convey the message that staying hydrated puts you in a clearer frame of mind.
Why The Ys love TV ads – but hate Youtube’s
The Y generation (born 1980s-early 1990s) loves television commercials – but hates Youtube ones, according to research out of Canadian shop LaunchLeap (reported in B&T Online – see the end of the story for the link).
Toby Talbot exits Assignment
After fewer than 10 months in the role, Toby Talbot has resigned as managing partner of Assignment Auckland. Few details were available at press time, but Campaign Brief said Talbot is reported to be considering new opportunities – both in New Zealand and overseas.
Adland’s mums the focus for new recruitment shop
Two Auckland HR practitioners have joined forces to form Maslow, which is now offering recruitment & HR services to NZ’s creative industries, with a focus on the ad sector – and women & mothers.
US-style negative election ads coming to NZ?
US-style negative election-style advertising campaigns are likely to feature in this year’s general election even though Kiwis are likely to be uncomfortable with them, according to Otago University professor Andrew Geddis (reported by Fiona Rotherham on NBR Online’s pay-site).
Arrivals & Departures: OOH taps industry leader
The Outdoor Media Association has appointed respected senior industry figure Derek Lindsay to the role of general manager.
New business wins for MBM
MBM says it has cemented its place as “New Zealand’s leading independent media agency” with two new business wins – the Green Party and Columbus Coffee.
Marketing: 6 ways to boost bottom line with dynamic content
By Marketo MD Bill Binch: In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will break through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic.
Aussies eye TRN
ASX-listed Southern Cross Media Group has confirmed it’s keen on NZME’s New Zealand radio empire, The Radio Network, and has let the Kiwi company know, according to a report in NBR Online.
