Around half (52%) New Zealanders try to buy NZ-made products as often as possible but it is dependent on the category, according to findings from the Nielsen Brand-Origin Survey.
Where it’s at
A need to move closer to the production and post-production community in Auckland, leading production/editing & visual effects systems supplier Digital Video Technologies has exited its old home in Penrose and moved to a new site in Grey Lynn.
Arrivals & Departures: Sylvia Devlin goes home, French ace joins Yahoo, iProspect promotes Dan Kalinski
Marketing Association stakeholder relations & admin manager Sylvia Devlin – a true legend in this business – is moving on after 30 years at the MA.
Sharp rise for OOH in Q1
The Outdoor Media Association (OMANZ) has reported another period of strong growth for the Out of Home industry with the release today of Q1 2016 revenue figures.
DDB takes Wither Hills to the streets
DDB – with help from ZenithOptimedia and Young & Shand – has crafted a new campaign for Marlborough winery Wither Hills which aims to inform consumers that the award-winning wine is “more than a name; it’s a place where great wine is Made Beautifully”.
Ads ‘stuck in superdiversity time warp’
Many businesses are lagging behind when it comes in to reflecting New Zealand’s superdiverse reality in their marketing – and with younger consumers in particular demanding brand authenticity, bridging that gap represents a big opportunity, according to the latest research findings from TVNZ’s Forecast initiative.
Arrivals & Departures: The One Club taps Nick Worthington, VeNA snaps up French expat
New York, NY (May 03, 2016) – The One Club, producers of the prestigious One Show Awards and Creative Week, overnight announced that it has appointed six new members to its board: Mark Tutssel, Judy John, Rei Inamoto, Pete Favat, Leslie Sims and Colenso BBDO creative chairman Nick Worthington (as a member of the International Board).
Molenberg comes to Queen St
Special Group helped Molenberg open a window on the world for “the perfect sandwich bread” – the new Molenberg Sandwich Shop in the heart of downtown Auckland, at 2 Queen Street.
Robber’s Dog focus on fruity lollies
The Natural Confectionery Company, with Saatchi & Saatchi Australia, has launched a new campaign – Being a Kid Never Changes – which will run on both sides of the Tasman called. The TVC was shot by Auckland-based Robber’s Dog.
Mark Weldon calls it quits
Mark Weldon has resigned from his position as MediaWorks ceo – despite a strong indication to the contrary that he and company chairman Rod McGeoch gave reporters after yesterday’s board meeting.
