Auckland-based media specialist Digital Commons, established just three months ago, already leads the way in bringing data, content and social solutions to NZ digital media, according to its founders – Lisa Ison & Johanna Cotter.
Blunder no accident
A five-minute short film produced by the Media Design School Auckland has won Best Animated Film at the 2016 Comic-Con International Independent Film Festival in San Diego.
Digital billboards earn fast money
Digital technology has breathed life back into the humble billboard. New technology means outdoor advertising is now more targeted than ever.
Pead PR boosts leadership team
Auckland independent consultancy Pead PR is restructuring at a senior level “to ensure sustained success in the evolving public relations industry”.
Gamer Sensei is eSports’ hottest new startup
Gamer Sensei – a Boston-based company formed by three passionate gamers, including US-born NZ citizen William Collis – has launched the industry’s first mastery platform for competitive gamers who want to win more.
Asia-Pacific entry call
Campaign Asia-Pacific has issued its 2016 call for entries for the region’s Agency of the Year awards – and entries from New Zealand are specifically included.
Arrivals & Departures: The Pond hires another senior agent; new face at AMEs & Midas
Hannah Alderson has joined The Pond as a Senior Talent Agent to place top creative people into freelance, contract, and fulltime positions in advertising, design, media, activation, PR, digital, film and TV production, as well as in-house corporate/SME design and digital departments.
Facebook NZ – the numbers
Almost two-thirds of Kiwis admit Facebook is addictive – and our Facebook fanatics are very clear about who they will and will not friend, including those they’ve only ever met online.
Aussie radio man tipped to replace Weldon
Sydneysider Michael Anderson is being tipped for the MediaWorks chief executive role vacated by Mark Weldon in May, according to NBR (which in turn was quoting from the Australian Financial Review Rear Window column).
Live video is the selfie of 2016
Richard Spencer, the Sydney-based head of digital at leading APAC media intelligence company Isentia, penned this opinion piece for M+AD, about Facebook Live: Live video is a powerful way for marketers to interact with their audience. It is well and truly on the rise; by 2020, it is estimated that 75% of the world’s mobile traffic will be video.
