Fairfax Media has sold six of its national magazines as it continues restructuring to focus on core audiences and subject areas, according to Stuff.co.nz.
Devo – the book
You know it’s been a fairly quiet start to the new year when there’s only a few items good enough to make the first issue of M+AD in 2016.
Global giant buys ad2one in NZ & Australia
Auckland-based digital sales house Ad2one has been purchased by Gravity4 – a US headquartered global company that describes itself as “the world’s first high-frequency marketing cloud”. Gravity4 also made its intentions clear in this part of the world by buying Ad2One Australia.
Call for entries

After a revamp of categories for the 2015 NZ Radio Awards has announced its 2016 call for entries – with just one change: The addition of a new category – Best Promotion.
Goodoil soars to global top 3
Gone fishin’
This is the last 2015 edition of M+AD’s daily newsletter. We’re taking a break and will return on Monday 11 January.
Auckland shop tweaks Fullers interface
A collaboration between Fullers ferries and Newmarket-based digital agency Motion Sickness Studios has produced documentary-like content illustrating that – when it involves the Hauraki Gulf – the journey is just as important as the destination.
Axis 2016 deadline closing in
M+AD reminds readers that the entry deadline for the 2016 Axis Awards looms large in the new year – the closing date is Tuesday 19 January.
Cheeky kids work for iSite & ad students
Thanks to a partnership between AUT and iSite Media one clever creative concept from two AUT students will soon see their Vitafresh ads plastered on bus backs and billboards all over town.