Much of the time and effort marketers spend devising card-linked offers and creating online or mobile discount codes for shoppers may be wasted, according to new US research reported on the Warc website. The research shows that almost two thirds of US consumers still prefer to use paper coupons.

Running a marathon is hard enough, let alone while everyone else is watching the final of our biggest sporting event. So Les Mills and Whybin\TBWA public relations arm Eleven helped rectify the scheduling clash by streaming the final live from devices attached to the backs of runners.

Auckland artist Mike Davison (head of art at Colenso BBDO) holds his new show, Rangi & Papa, at Flying Fish, 230 Ponsonby Rd on Friday & Saturday 20th & 21st November.

Barnes Catmur & Friends have devised a new print/online/outdoor campaign for Boundary Road Brewery. The campaign was based on years of study in pubs all over New Zealand, which up till now had been rather aimless.

APN Outdoor had both the angles covered for their post-RWC congratulations message.the Rugby World Cup.

Bridgestone Pink Your Ride 2015 campaign raised nearly $60,000 for the New Zealand Breast Cancer Foundation (NZBCF), bringing the total raised since 2008 to nearly $600,000. The creative was by Auckland marketing production agency The Hatchery, while Ponsonby full-service ad agency Blackfoot handled PR, social and internal comms.

After a gruelling schedule of 10 briefs in 12 weeks, AWARD School NZ 2015 winds up at a function in Auckland tomorrow night (Wednesday 4 November).

Auckland’s two creative advertising schools are this month taking a different approach to their end-of-year shows of their students’ best work.