AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
London, 31 January – D&AD has created a campaign for its upcoming 2017 D&AD Professional Awards. “Winning a Pencil is often the highlight of a creative career, so D&AD wanted to take... Read More
Sugar&Partners has created a TV & print campaign to launch its new range of muesli and porridge. “Hubbards breakfast are like a love story in every box,” says the agency blurb. Read More
The NZDMA reckons there’s only nine tables left for its big awards nite in Auckland in three weeks – according to the latest DMA plug urging us all to buy tickets. Read More
Paris-based Publicis Groupe has chosen Arthur Sadoun, currently ceo of Publicis Communications, to succeed Maurice Lévy as chairman & ceo of the groupe, effective June 1. Lévy has been retained as supervisory... Read More
DDB Worldwide has launched The Phyllis Project, an initiative to further the agency’s commitment to gender equity in the workplace. A selection of 12 women from the entire network (more than 200... Read More
Avalon Group NZ ceo/content director Ryf Quail writes exclusively for M+AD: Will we see the explosion in mobile investment by marketers in 2017? Not if we continue to view it as a... Read More
Auckland-based specialist shopper marketing agency Energi has partnered with NZ crafted goods brand Pedro's Bluff to produce 30 mini money pouches to gift to their clients, and celebrate the first day of... Read More
London-based ad/media site Warc is today launching a new global competition, the Warc Awards, to honour the effective use of emerging marketing disciplines. Read More