AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
Following an international search, CX-driven retail agency 99 has announced that Dan Bye – a multi-award winning communications strategist – has joined the agency as director of strategy. Read More
A broad cross-selection of global advertising talent has been named as jury presidents for the Cannes Lions in June – including a fairly impressive gender split of six females and 10 males.... Read More
The rise of 'dark social' – online conversations that are not trackable by marketers – will have a growing impact on brands' social strategy in 2017, according to Warc, the London-based global... Read More
London-based creative company Contagious (offices in London, New York, Singapore, Sao Paulo and Portland) has released its Contagious Pioneers 2017 rankings list, naming Colenso BBDO Auckland as #3 best & bravest agency... Read More
Barnes Catmur & Friends Dentsu have launched the Tower Insurance Airpoints campaign, featuring a clean, calm, few-frills TVC out of Exit’s Greg Wood. Read More
Transtasman film co Eight (bases in Surry Hills & Herne Bay) has signed Miki Magasiva to its roster of directors. Read More
CX-driven retail agency 99 has added Warehouse Stationery’s CRM and business-to-business loyalty programme, BizRewards, to its growing portfolio – with digital media and search unified through 99PHD. Read More
The 64th Cannes Lions International Festival of Creativity has overnight issued its call for entries, and unveiled new simplified submission process. Read More