Outdoor Media Association member revenue continues to grow, with Q2 2014 reaching $16,724,325, up 0.7% on the corresponding period of the previous year.
The CAANZ/AUT University Lab returns this year, with a two-day in-depth media course designed to better equip mid-level and senior marketers on how to achieve optimum return on investment for their media spend.
Throughout 2014, CAANZ industry development manager Marlen Smith, with support from her “armed band” of industry experts – Y&R’s Nicky Greville, HCA’s Neil Cameron and CAANZ president Simon Lendrum – has been scouring universities up and down the country in search of future talent for the industry.
Land Rover NZ – which as part of a global realignment signed with Y&R barely two months ago – has this week launched a radio campaign conceived and created by its former agencies, Big Communications and Total Media.
Elegance, grace, poise and dignity are just a few of the many qualities that aren’t warranted at the annual CAANZ Flying Fish Battle of the Ad Bands.
MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, has announced an affiliation with indie NZ PR consultancy One Plus One Communications.
MediaWorks has launched the ‘plus one’ version of FOUR on the Freeview and Sky platforms. The new channel is an exact duplicate of FOUR, broadcast an hour later, and is available on Freeview channel 9 and Sky channel 512.
Next year’s Axis Awards have been locked in for Thursday 12 March. “Save the date,” suggests CAANZ comms executive Nicky Monera.
Smartphone advertising outfit Snakk has appointed Al Oliver as its new NZ manager (Al Oliver), and Rachel Trafford to the new position of account manager.
