LOCAL CONTENT WORTH THE MONEY: “Back in the early ’90s, Bill Gates and internet guru Nicholas Negroponte both assured me during interviews that I was working in a sunset industry, and that broadcast television would within a few years be obliterated by the Information Superhighway,” writes Bill Ralston in his latest Listener column.

Fifty-five per cent of New Zealanders are now using multiple screens while watching TV, up from a global figure of just 48%.

Whybin\TBWA has begun work on a brand programme for Yellow, after being appointed to the project last week as the company’s strategic and creative partner.

Most New Zealanders still watch TV the traditional way – by coming home at night, and turning it on, according to a Colmar Brunton survey for NZ On Air.

Kiwis’ competitive spirit is behind a campaign from Sky TV and DDB that celebrates the Glasgow 2014 Commonwealth Games by giving people the chance to connect with New Zealand’s great athletes.