SYDNEY, Today: A New Zealand-born art director – who now calls Australia home – has been hired by DDB Sydney, as the agency puts on a growth spurt.
Lockdown fatigue
AUCKLAND, Today: NZ-owned out-of-home audience measurement platform Lens Technology & Analytics says Kiwis are moving about “far more” than they did in lockdown last year, supporting a narrative of lockdown fatigue.
School Road launches Content Studio
AUCKLAND, Today: After launching four new print magazine brands into the NZ market late last year (Woman, Haven, Thrive and Scout) School Road’s latest Content Studio expansion aims to increase collaboration with advertising partners to create bespoke content solutions across multiple platforms.
dentsu & Finch refresh Heart Attack act
AUCKLAND, Wednesday: dentsu NZ with help from Finch, have created a new campaign for the Heart Foundation that takes on one of New Zealand’s biggest killers – heart attack.
MBM backs The Sallys
AUCKLAND, Today: Digital media agency MBM has launched an Edmonds & Chelsea partnership with TVNZ, bringing together the two iconic Kiwi baking brands to help our vulnerable communities.
Rainger & Rolfe wins Melanoma NZ
AUCKLAND, Today: Melanoma New Zealand has appointed Rainger & Rolfe as their agency partner to drive awareness and prevention of the effects of melanoma in New Zealand.
Strategy engages Drive
AUCKLAND, Today: AUNZ brands shop Strategy has connected Waka Kotahi NZ Transport Agency and ACC with fast-growing education platform MyMahi, resulting in a digital partnership they say is improving the way young people learn to drive.
Our social media habits uncovered
SYDNEY, Wednesday: A new report by social media agency Mosh has uncovered the trends across New Zealand’s social media landscape, including the growing role of video on Facebook and Instagram.
NZ Herald claims big spikes
AUCKLAND, Today: The NZ Herald reports that number of its daily website sessions has been consistently above 3 million since the lockdown started, with more than 3.7 million sessions on both Wednesday and Friday last week, and total page views on each of those days of more than 11 million.
