CHRISTCHURCH, Tuesday: Lee Parkinson has returned to independent central city agency Plato Creative as strategy director, bringing 20 years of international advertising experience with him.
Unretouched & unashamed
AUCKLAND, Today: Global initiative Bodyright, from TBWA\New Zealand, is continuing its fight against unethical retouching and misrepresentation of the human body with March Unfiltered.
Stuff hires AU product leader – promotes Fei Bian Goh
AUCKLAND, Today: Stuff has appointed Ben Haywood as chief product officer, with current product lead Fei Bian Goh moving into an executive strategic advisor role to develop key strategic initiatives.
Bastion Shine & Fish refresh Tower brand identity
AUCKLAND, Monday: Australasian creative & digital agency Bastion Shine, with Flying Fish, has refreshed the Tower Insurance brand ethos, Thinking Ahead, to “better express the direction the future-focussed insurer is heading in”.
Special wins luxury beauty brand without a pitch
AUCKLAND, Today: World-leading luxury beauty brand Emma Lewisham has appointed Special as its creative, strategic, and media agency as it prepares for global growth. There was no pitch, and no incumbent.
Chemistry wins McKenzie & Willis
CHRISTCHURCH, Today: After a three-way competitive pitch, Christchurch-based retail chain McKenzie & Willis has partnered with Chemistry Auckland to develop its brand and roll out a new growth strategy, which will see a staged expansion of up to five new stores in the next few years.
Global packaging design house appoints Republik to manage media strategy
AUCKLAND, Monday: Porter Packaging has appointed Freemans Bay full-service indie Republik to help propel their “global media efforts and business expansion”. There was no incumbent.
GroupM NZ names chief digital officer
AUCKLAND, Monday: GroupM New Zealand has named Christophe Spencer as chief digital officer to lead digital, technology and transformation as the group “evolves its proposition and shapes the next era of media”.
Back to business!
AUCKLAND, Today: With the aim of “supporting New Zealand as we get back to business”, the Comms Council on Wednesday will hold an online event to celebrate our pandemic wind-down and the return to something like normal life.
Let’s do it!
AUCKLAND, Yesterday: “Nike’s famous Just Do It line was developed by their advertising agency,” Herald on Sunday business columnist Paul Catmur reminds us in his latest effort.
