AUCKLAND, Today: M+AD had a forgettable day on Friday – committing two nasty errors. First we stuffed up our story about Scroll Media’s new client – NZ’s venerable daily newspaper title, The Otago Daily Times.
You’re invited (take 2)
AUCKLAND, Today: K Rd-based PR agency 818, which specialises in the entertainment sector, with is hosting an end-of-year party specifically designed for the creative & media communities. This event has nothing to do with the Mental Health Foundation’s Like Minds programme (as stated, incorrectly, in M+AD on Friday).
Social media boost for TV Awards
AUCKLAND, Today: Janda Productions, owner of the annual New Zealand Television Awards, has partnered with UK-based production house Grabyo to increase the social reach of its 2019 awards show with real-time video and influencer syndication.
News site launches new brand campaign
AUCKLAND, Today: Stuff has produced (in-house) and launched a new brand campaign, called Because Journalism …
Facebook: How Whittaker’s builds trust to drive its business
AUCKLAND, Today: In the first of a new series, the Face 2 Face podcast takes a look at how three iconic Kiwi companies changed brand perceptions. First, how Whittaker’s became New Zealand’s most-loved brand.
Sapien redefines Frucor Suntory shopper marketing strategy
AUCKLAND, Friday: Clemenger Group behavioural research agency Sapien has unveiled new technology to measure shopper behaviour, in an innovative new study carried out to redefine Frucor Suntory’s shopper marketing strategy.
AU ad market dips; NZ soars
SYDNEY, Today: Standard Media Index is this month reporting contrasting advertising demand trends on either side of the Tasman, with New Zealand reporting a record level of September bookings while the Australian market was more subdued.
Wattie’s reveals its sauces
AUCKLAND, Friday: Parnell creative indie The Business Marketing Group has crafted a campaign for Watttie’s Burger Sauce. “It’s probably the greatest thing to happen to burgers since fries and soda,” says BMG client service director George Sim.
TBWA takes ANZ to Tokyo
AUCKLAND, Today: TBWA showcases ANZ’s international travel money services with the unveiling of its latest campaign.
AME Awards taps Kiwi for jury duty
NEW YORK, Today: VMLY&R Auckland head of social media strategy Bhavika Rambhai has been appointed to the 2020 Asia Pacific Grand Jury at the New York Festivals’ AME Awards, which celebrate “the World’s Best” Advertising & Marketing Effectiveness programmes.
