Ogilvy buys top digital shop

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Ogilvy Australia has bolstered its digital capability, acquiring STW-owned Bullseye, one of the region’s leading integrated digital marketing and technology services agency. The deal sees Ogilvy acquire 100% of Bullseye, which has more than 100 staff in offices in Sydney, Melbourne, Auckland and Indonesia including an offshore production facility.

Botab lift for healthcare music projects

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Following the successful partnership at this year’s Fish Battle of the Ad Bands with The New Zealand Music Foundation, CAANZ has announced in a release that the charity auction proceeds from the annual agency rock shootout will support two music-based projects in Wellington and Auckland that will “change the lives of at-risk youth and people with neurological conditions”.

Big Mobile launches next-gen ad formats

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Australasian mobile specialist Big Mobile has launched a range of creative new high-impact display advertising formats specifically designed for smartphone and tablet. Developed by Big Mobile’s UX team, the new suite of next-gen advertising products provide a creative canvas for advertisers to create rich story-telling brand building experiences and have been designed to leverage the unique interactive characteristics of mobile. 

Arrivals & Departures

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Auckland content marketing shop BrandWorld has made three new appointments: Kathryn Allemann (formerly of TVNZ),  Tristan Ogden (ex Blacksand), and journalist Rhonwyn Newson, who takes over the editor role at Family Health Diary magazine.