AUCKLAND, Today: DDB has launched the fourth instalment in the Lotto Imagine series, which began with 2015’s hugely successful Pirate Ship, followed by the poignant Mum’s Wish in 2016 and award-winning Armoured Truck in 2018.
DDB’s AIDS campaign makes an impact
AUCKLAND, Today: DDB’s new campaign for the AIDS Foundation – designed to inspire candid coversations – is succeeding in spades. And it’s certainly stirred up NZ’s doddery homophobic community.
Little Giant rebrands as Isobar
AUCKLAND, Today: Little Giant has today become Isobar New Zealand, completing its transition into the global agency network. The Little Giant team will focus on cross-market opportunities and will be bolstered by the global agency’s best-in-class technology and consultancy capabilities.
Female directors boost from Exit, Sweetshop, Thieves, Fish, Finch
AUCKLAND, Today: The NZ Advertising Producers Group, in association with the NZ Film Commission, has unveiled a director mentorship programme to support talented female directors.
BC&F Dentsu keep it simple for Tower
AUCKLAND, Today: BC&F Dentsu has created a new campaign for Tower Insurance which aims to tackle the complicated language that plagues much of the market.
Getting it soughted
AUCKLAND, Today: M+AD’s been found guilty of mangling the English language in our Friday report on the New Zealand Radio Awards.
New ads, new website for Epica
CANNES, Sunday: The Epica Awards has underlined its positioning in the awards landscape with a new advertising campaign from Hecho Studios Amsterdam, reminding potential entrants that it’s time to leave the “self love” to other awards.
Clemenger takes a Bronze Lion – but still no Kiwi or Aussie Golds
CANNES, Last Night: Clemenger BBDO has tonight converted one of its four finalists in the Radio/Audio category into a Bronze Lion – taking NZ’s tally to five Bronzes, but still no Silvers or Golds.
Arrivals & Departures: Scroll Media ramps up
AUCKLAND, Today: Digital ad sales company Scroll Media has made two senior hires – Vinay Shriyan and Megan Keene. Shriyan joins as programmatic & operations director to manage the operational side of the business. He has years of technical experience at realestate.co.nz and stuff.co.nz and Acquire Online and will use his experience to develop several new integrated placements including native, data capture and carousels.
