The ideal ad length is shrinking, according to research compiled by UK advertising site Warc. “The advertising industry is undergoing substantial disruption, and the rise of mobile and proliferation of video formats and advertising channels has led to shorter consumer attention spans and diminished tolerance of longer ads,” the site says.

Lumo Digital Outdoor has launched the country’s first hybrid LED screen development which included a $50,000 wall of living foliage. The garden wall covers an area of 33 square metres and contains over 1800 plants. The green wall panels were grown off-site in a leading-edge glasshouse facility to ensure that it was full and healthy upon installation.

To help launch their innovative new home repair service – AA Home Response – the AA, under the guiding hand of Rainger & Rolfe, reckoned from the outset communications would play a key role. 

Auckland production house Smoke has teamed up with local production house Frame By Frame and Uber Singapore to soundtrack ttheir campaign film for International Women’s Day.

The production company behind the secretive Holden Here To Stay campaign was Nimble, according to reliable sources in Auckland.

Just days after DB dumped PHD New Zealand (scroll down for that earlier story), the agency’s work for the brewery has been commended on an international stage, winning Campaign of the Year at the Festival of Media APAC Awards 2018, in Singapore.

Shine Advertising ceo Simon Curran, Spark NZ head of insights Kate Thomas, and EY’s Camryn Brown are the panel heading up the Research Association’s Building Better Insights breakfast event in Auckland this Thursday (22 March).