When Sony Pictures and its media agency PHD approached Phantom to publicise their latest superhero movie, Phantom pulled a surprising move.
Arrivals & Departures: NZME Appoints new chief marketing officer
AUCKLAND, Wednesday: NZME has appointed Katie Mills to the role of chief marketing officer. CEO Michael Boggs says Mills is not just results-oriented, but passionate about her work.
Effectiveness function with The Herdmeister
This year’s International Effie judge Mark Earles (aka the Herdmeister) will be presenting at the Effectiveness Function on Thursday 11 October at TVNZ.
Q+A with tonight’s Modern Marketing Summit’s Mitch Waters
Aussie programmatic advertising outfit The Trade Desk is establishing itself as a global player, and ANZ GM Mitch Waters, who’s in Auckland for tonight’s Modern Marketing Summit – Programmatic (sold out!).
PHD NZ on fire at the Tangrams
SINGAPORE, Last night: One NZ agency stood head and shoulders above the field at the 2018 Tangrams Effectiveness@Spikes awards, presented last night on Day 1 of the Spikes Asia – and that was PHD, who took away the top prize (Media Strategy Agency of the Year), a Gold, three Silvers, and three Bronzes.
Arrivals & Departures: Exponential enlists Max Charnin
AUCKLAND, Today: Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has appointed Max Charnin as senior sales manager, NZ.
Midnight express!
Wayne Krowitz, the organiser of ad:tech Auckland, makes one of those offers you just can’t refuse: “Here’s a nice little mid-week ad:tech Auckland bonus,” he writes.
Elite Kiwi athletes new face of Powerade campaign (updated)
AUCKLAND, Tuesday: Ogilvy has launched a new Powerade tvc to announce the launch of its new Always Forward campaign, featuring NZ athletes Steven Adams, Sophie Pascoe, Kane Williamson and Israel Dagg.
New campaign aims to inspire teachers with real-life stories
AUCKLAND, Today: FCB has launched two feelgood tvcs for the Ministry of Education, forming part of the Become a Teacher campaign which focuses on what really motivates teachers.
Star NZ actor enlists PR exponent
AUCKLAND, Today: Recently launched boutique PR company Audacity PR, founded by former journalist and comms advocate Golnaz Bassam-Tabar, has just signed up media veteran Louise Wallace.
