New research that lifts the lid on how Kiwi multiscreen users juggle their TV, laptop, smartphone and tablet screens contains critical insights for businesses and reveals that television plays a pivotal role in today’s multiscreen marketing mix.
Auckland recycling spot channels WALL•E
Ogilvy & Mather and Cirkus shot Tin Can and Plastic, launching two characters who aim to convince Aucklanders that mixing rubbish and recycling is a no-no. The Auckland Council initiative is a very good idea – and long overdue.
Genesis & .99’s online game puts heat on MKR viewers
Creative retail agency .99 and My Kitchen Rules NZ sponsor Genesis Energy have devised a fast-paced online quiz to coincide with the show’s move to Kitchen HQ. The game, called Guess the Ingredients, launched earlier this week, mimics the pressure tests featured on the show, and gives viewers the chance to see how well they perform in a race against the clock.
DDB & Sky launch new Starship campaign
For the third year, Sky TV and its customers, with help from DDB, will play a leading role in raising funds for the Starship Foundation. This year the funds raised will help Kiwi babies avoid Sudden Unexplained Death in Infancy (SUDI) with the Pepi-Pod programme.
NZ Geographic photo finalists go on show today – for free
The NZ Geographic 2014 Photographer of the Year exhibition featuring all the finalists – chosen from thousands of entries – opens today at Karanga Plaza, in front of the Viaduct Events Centre.
18-camera social rig ‘an interesting proposition’ for experiential agencies
Parnell-based digital content creation company The Digital Arm has launched the 180° Colour Cam – a rig of 18 DSLR cameras all taking a photo in the same split second to render a seven-second video showing a moment in time, captured in 180°.
Branded selfies debut in NZ
Social Playground has launched its Live Instagram Printer, a next-generation photo booth that engages the selfie generation at events, and drives branded conversations across social media.
Auckland Council joins agency in digital accelerator project
OMD’s social media & content arm Fuse has joined Accelerating Auckland to launch an experimental initiative aimed at giving young Aucklanders a taste of agency life and in return, give the agency an alternative view on using digital content to reach youth audiences.
TV3 billboards lit up Auckland on election night
APN Outdoor teamed up with TV3 and their media agency Spark PHD for a NZ industry first – live elections results delivered across a digital billboard network during this year’s general election.
Komli launches next-gen CRM Remarketing platform
Mumbai (October 1, 2014): Leading APAC media technology company Komli Media has launched a new integrated cross-channel CRM remarketing platform in NZ and Australia. The company says the platform is the first of its kind, and forms part of its products’ market expansion plans.
