Dentsu Aegis agency WiTH Collective – which opened in Auckland just six weeks ago when it won ASB Bank NZ’s direct, digital, and data business – has released A Ghost of San Francisco campaign to further celebrate its America’s Cup sponsorship.
BBDO NZ, DDB make finals impact in Busan
New Zealand has picked up an impressive 49 finalist spots at the Adstars creative awards in South Korea – 36 of these from Colenso BBDO.
Vodafone named a top global LGBT employer
Vodafone has been named as one of the top employers worldwide for lesbian, gay, bi and trans staff. The list is compiled by UK-based charity Stonewall from submissions to the Global Workplace Equality Index, a powerful benchmarking tool used by employers to create inclusive workplaces.
2degrees & Special wage (polite) war of words
2degrees chose a novel route to announcing its sudden, unexpected departure from Special Group on Friday – the telco fired off a short, sharp, but carefully polite missive to media announcing its exit, and sparking a counter-PR strike from Special (which had won the account just months earlier).
Commercial radio celebrates further audience growth
Out today: 2017’s second commercial radio survey, out of the NZ arm of Germany-based global research outfit GfK, shows 3.35 million people – more than 80% of New Zealanders aged 10+ – listen to commercial radio each week.
Single-width print gurus powwow
The true story of how print is relevant and a powerhouse in today’s media world – plus an insider viewpoint on what is driving New Zealand’s economy – will be among key messages awaiting delegates at this year’s Single Width Users’ Group (SWUG) conference.
Asia-Pacific call for entries
Campaign Asia-Pacific has issued its entry call for its 2017 Agency of the Year Awards. which recognise “inspired leadership, management excellence, outstanding business performance and overall brilliance” in the Asia-Pacific advertising and communications industry. There is a specific category for Australia & NZ.
Magnum rebrands Australasian architect (updated)
Auckland ad & design agency Magnum, with PR backup from Acumen Republic, has completed a rebranding exercise for Viaduct Harbour-based Ignite Architects (offices in Auckland, Christchurch, Wellington, Tauranga and Sydney), the outfit behind many inspiring built environments in Australia & NZ.
More bang for your buck: The state of programmatic in NZ
Written for M+AD by Arnaud Calonne, Yahoo Platforms: The marketing world’s most efficient future is all about ‘strengthening the dollar’ through technology – simply put, today you get more bank for your buck by embracing technology ecosystems.
Making milk cool again
In a world of celebrities and soft drinks Anchor and Colenso BBDO have pulled off a rare double by winning back to back Gold Lions in the Health & Wellness category in consecutive years by creating unique campaigns that are putting milk back on the radar of an increasingly discerning and media-savvy generation.
