Interactive Advertising reported in Q3 2017 reached $234.9m. Desktop leads the way, followed by smartphone/tablet revenue. Revenue generated by the industry year to date is now $667m and a strong Q4 showing should push revenue to a record year.
DB Breweries media up for pitch
DB Breweries is currently conducting a review of its media agency partnership in the local market, according to a report in Stop Press.
Saatchi campaign targets second-hand Toyota owners
Toyota has launched a new campaign illustrating the importance of asking for genuine parts when having vehicles serviced or repaired.
Macca’s rolls out summer campaign
DDB and McDonald’s New Zealand have worked with local artist Ross Murray to develop a collection of Kiwi summer iconography, brought to life in a new integrated campaign.
Steinlager vs Guiness/ABs vs Lions (updated)
APN Outdoor, in partnership with DDB and Steinlager, took over Auckland Airport and transformed it into a real-time “battleground”, where travellers “claimed their territory” in support of their rugby team – the All Blacks or British & Irish Lions.
Dow Design buys Goodfolk
New Zealand branding agency Dow Design has announce its acquisition of Auckland digital design and marketing agency Goodfolk.
M+AD radio survey coverage understated Mediaworks ratings
New Zealand radio survey organiser GfK has supplied further information about the latest Q4 radio survey – data that was not included in the GfK/Radio Broadcasters Association media release that M+AD used for its report last week.
Shine a light!
The Comms Council has issued its call for entries for 2018 Beacon Awards (held in association with NZME).
Arrivals & Departures: Spark taps a bright spark
Spark New Zealand has appointed Cassie Arauzo as a communications advisor, leading b2b PR for Spark Digital as well as the company’s device portfolio.
Colenso recruits old friends to answer Spark’s Santaline calls
Spark and Colenso BBDO are bringing the magic of Christmas to life in a special way this year. For the first time in the 24 year history of the Santaline, Santa has recruited a team of old friends – elderly residents of Metlifecare retirement villages – to help him man the thousands of calls from young Kiwi kids this Christmas.
