Interactive Advertising* continues to grow with the latest IAB/PwC Online Advertising Report noting that the sector generated a record $225.54m in Q3, 2016 – a 12.99% increase year-on-year.
Colenso, DDB, FCB, OMD, Vizeum, PHD, Special, Eleven shine in Singapore (updated)
Colenso BBDO took out the 2016 New Zealand Agency of the Year prize at the Campaign Asia Pacific Australia/NZ Awards show held in Singapore overnight. DDB won the Silver, and FCB the Bronze. The NZ Media Agency of the Year is OMD, and DDB was named the NZ Digital Agency of the Year.
The 2017 Beacons open for entry
CAANZ has issued the entry call for the 2017 Beacon Awards (formerly the NZ Media Awards). A date has yet to be set for the awards show, but it’s likely to be mid-April in Auckland.
Auckland-bound UK indie seeks Kiwi digital aces
London-based digital creative agency Phantom – now in expansion mode – has set its sights on opening an office in Auckland in 2017.
Saatchi wins DB cider brand pitch
DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency.
D&AD taps four Kiwis for jury service
D&AD has named four creatives from New Zealand to sit on the juries for the 2017 awards. The Kiwis include Colenso’s Nick Worthington, who was already earlier named as foreman of the Creativity for Good jury.
The Feds put pedal to the metal
Mid-town Auckland agency Federation has launched a campaign promoting Auckland’s new cycleway infrastructure for Auckland Transport. I Love My Ride follows Federation’s successful It’s All Go campaign for the same client.
Exponential creates augmented reality ad experience
The Australasian arm of global digital media provider Exponential Interactive – part of the Exponential group – has released a new Face Filter functionality as a part of their proprietary video advertising offering (VDX).
NZ’s worst & best Santas?
He may be Time magazine’s Person of the Year but Kiwis think Donald Trump would be the worst Santa Claus, according to Colmar Brunton’s 2016 Christmas survey.
The Wright Stuff – 10-year milestone for Shortland St firm
Downtown Auckland public relations consultancy Wright Communications celebrated a decade in business by pitting its collective general knowledge against that of its clients and suppliers at a tongue-in-cheek quiz night earlier this week.
