This article was written for M+AD by Chemisty Interaction director Mike Larmer: For most progressive brands, content marketing has come of age with CMOs – and it now needs to pay its way, just like any other channel.
Arrivals & Departures: MediaWorks taps Mark Smith, Sam Walsh (updated)
MediaWorks has appointed Mark Smith as head of acquisition, and Sam Walsh as national media strategist in the national direct sales team.
Ogilvy, Finch shoot NZ Para star for Rebel Sport
Over the weekend, Ogilvy launched the next execution in their Rebel Sport What’sYourWhy brand campaign, which moves on from the Malakai Fekitoa story told last year to tell the story of NZ Paralympian Sophie Pascoe.
CAANZ updates Axis Q+A
CAANZ has confirmed details on its upcoming Axis Q&A at the Pt Chev RSA with host Peter Vegas and two offshore guests – and unveiled more names.
Facebook numbers misleading
The Facebook fan numbers posted in M+AD on Friday were not – as we claimed – an actual top 20. The ‘rankings’ were the result of Porter Novelli exercise that compared Countdown’s fan numbers to other, similar, major brands like New World and Pak’nSave.
Design makeover for legal giant
Shortland Street-based branding agency Principals has developed a new brand design identity for New Zealand commercial law giant Russell McVeagh.
RUN launches Niue’s first brand campaign
Indie creative agency RUN Auckland has created Niue Tourism’s first ever major brand campaign, Real Niue.
Arrivals & Departures: DAN’s Tamahori joins Air NZ, Fairfax CMO now peddles insurance
After two decades, veteran digital specialist Che Tamahori has turned away from the ad business to become Air NZ general manager of user experience.
Doublefish, Crestani, Farmer Clark back Women’s Refuge
Women’s Refuge has teamed up with Wellington indie creative shop Doublefish, Wellington strategy agency Crestani Communications and production house Farmer Clark to raise funds for a new initiative aimed at helping kids caught in the middle of domestic violence.
Rebel with a cause
We’ve long admired the food, music and movie reviews of veteran Auckland journo Peter Calder – usually to be found in the NZ Herald. His latest, in yesterday’s Sunday Herald Travel section, is typically useful.
