Lego NZ – the marketing plan (updated)

EditorNews Make a Comment

The Lego Group is a privately held 68-yearold multibillion-dollar global toy brick company based in Billund, Denmark. In 2015, Lego replaced Ferrari as Brand Finance’s world’s most powerful brand. Lego last year turned over NZ$4.2 billion, and spent millions – maybe hundreds of millions – globally on advertising, marketing and PR.

Getty unveils 2017 visual trends

EditorNews Make a Comment

Auckland, 30 November – Getty Images has today unveiled to its highly anticipated visual trend forecast. The ground-breaking forecast sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2017 and predicts the social and cultural visual language that consumers will be most responsive to in the years to come.