Just one month after Saatchi & Saatchi launched its new Toyota retail campaign, the risky choice of possum stars is already paying off with the viewing public, who have voted the ad straight to No 1 on debut.
Specsavers – never out of the Top 10 – continues to hold the top spot for the second month running. Debuts this month include Rainger & Rolfe’s Yellow Sheep, Assignment’s Independence Dance. and Clemenger’s quite brilliant Local Legends makes a strong return after a no-show last month.
Specsavers, Pak n’ Save just keep on keeping on at the top, but this month’s chart features no fewer than five debuts – ICC Cricket World Cup (out of Melbourne), Barnes Catmur & Friends’ Heart Foundation spot, Trivago Berlin, Michael Hill’s big-budget Superbowl spot, and DDB’s Westpac Mr Tinfoil.
FCB’s Mitre 10 Sandpit just keeps on wowing viewers – over six years after its creation in 2008. This month (January), after yet another short absence, it’s back on the M+AD Colmar Brunton Top 10 chart.
For the first time in months MasterCard Surprise is not the most preferred ad – in fact, it doesn’t even make the top 10 (currently at #11). But debuting in December are KiwRail, New World Noel, Jeep, and NZTA Local Legends.
MasterCard Surprise retains its first place (top since August), Contact Energy Casey & Olly has moved into second place (up from 4th in October), and Nova Energy Mr Rover is now the third favourite ad (up from 6th in October).
Ritchie McCaw’s cool MasterCard Mystery retained its top position in October, while the new Specsavers Should’ve campaign has taken over from the Hilux Weather Sweet series for the No 2 spot.
All copies of the National Party Rowing TVC have been expunged from the net in the wake of the looming Eminem rip-off scandal – but that hasn’t stopped the ad from debuting on the latest TV Top 20. (Visitors to Youtube and www.mad-daily.com/nats-go-sporty-look – where Rowing has featured prominently – now get a blank screen when they click the link, along with the message: “This video does not exist.”)
The very clever new MasterCard ad in the Tim series has gone straight to No 1 this month after just a few weeks on air.
This month’s chart is bookended by two classic ads that feel like they’ve been around forever. Sandpit and Ghost Chips are living proof that creativity and humour – particularly Kiwi humour – are an unstoppable force.
