TBWA\Auckland and global brewing masters Carlsberg have created a fine edible they’re calling “probably the best pie in the world right here in New Zealand”.
Xmas ads make their presents felt
As Christmas draws near, seasonal advertising steams in at the top of the order for the favourite ads of the November month, whilst old New Zealand classics make up the middle order.
Saatchi campaign targets second-hand Toyota owners
Toyota has launched a new campaign illustrating the importance of asking for genuine parts when having vehicles serviced or repaired.
Macca’s rolls out summer campaign
DDB and McDonald’s New Zealand have worked with local artist Ross Murray to develop a collection of Kiwi summer iconography, brought to life in a new integrated campaign.
Colenso recruits old friends to answer Spark’s Santaline calls
Spark and Colenso BBDO are bringing the magic of Christmas to life in a special way this year. For the first time in the 24 year history of the Santaline, Santa has recruited a team of old friends – elderly residents of Metlifecare retirement villages – to help him man the thousands of calls from young Kiwi kids this Christmas.
Insight NZ’s work linked to Best OTC Medicine Launch for 2017 (updated)
Insight NZ created the campaign that led to a newcomer to the New Zealand footcare market, Rejuvenail Anti-Fungal Nail Lacquer has been named Best Over-the-Counter Medicine Launch at the NZ Self-Medication Industry Marketing Excellence Awards.
bcg2, Mindshare, PPR combo for Nando’s
The major brand awareness campaign launched in October includes global creative and has been adapted for New Zealand, with a new education layer to help Kiwis better understand what Nando’s is all about and to get more of us to try its world-famous, grilled PERi-PERi chicken.
NZ newcops vid a hit offshore
US-based global creative gallery Adforum is the latest offshore site to cotton on to Ogilvy NZ’s brilliant NZ Police recruitment video Freeze, naming it one of the five best new ads this week.
Y&R & Gwyneth Paltrow play hide-and-seek for Meadow Fresh
Y&R has devised a cunning plan to promote Meadow Fresh’s new authentic Greek yoghurt – by enlisting an endorsement from somebody called “Gwyneth”, then leaving the star out of their ad.
Colenso takes new Fonterra campaign to the regions (updated)
The commercial’s title says it all: Made by Many is the tale of the Fonterra people and the animals that make and prepare our milk – the tanker drivers, tyre makers, the bottle filler-uppers, the bakers, the guys who build fridges, the dairy owners, the farmers and chief cheeses, “all working together, to keep things turning”.
