TOKYO, 4 April – TBWA Japan has enlisted the All Blacks to shoot a film to promote AIG Japan’s new-concept Active Care insurance. Within three days of the launch, the film exceeded 10 million organic views online across Facebook, YouTube and Twitter.
DDB & Lotto (with a little help from Dylan) tell a new story
After years of successfully celebrating the life-changing possibilities of winning big, DDB and Lotto NZ have ventured into new territory in their latest campaign, highlighting Lotto’s core purpose of generating community funding heritage as a community funding initiative.
Drink, grind, save the world
Colenso has launched a new tvc for DB Breweries to promote its current Beer Bottle Sand project. The project was launched to focus our attention on the undeniable fact that the world is running out of sand. Fast.
FCB/Fire Service VR brings down the house
FCB has launched a new campaign for the New Zealand Fire Service. Escape My House is an interactive 360-degree/virtual reality experience that takes place inside a real house fire.
Special & Exit put lifeguards in the spotlight for TSB
Special Group has launched TSB Bank’s Between the Flags, an online film and TVC directed by Gaysorn Thavat. “We wanted to create a piece of content that would set the bank apart, so we focused on the stories of real surf lifeguards,” says Special Group CD Angus Hennah.
Pedigree targets empty nesters
Pedigree and Colenso BBDO have taken a blunt, humorous approach to adoption by creating a fully integrated campaign that pairs abandoned dogs with abandoned parents.
99 taps Simon Barnett for first G J Gardner Homes campaign
99’s content production unit The Workshop has launched its first campaign for new client G.J. Gardner Homes, New Zealand’s largest home builder.
Milk advertising turned inside-out
For the first 13 years of our lives we do exactly what our parents tell us. For the next 13 we do the exact opposite. To engage a new audience who are sceptical of advertising, Colenso BBDO’s latest work for Anchor features three poems written and performed by world champion slam poet Harry Baker, who hails from Bristol in the UK.
The magic’s in the music
NZTA’s My Balls are In Your Hands has blitzed the field in the latest Colmar Brunton poll to move up from #7 into the top spot this month, with the ad’s important message combined with the sharp use of humour standing out.
