Category Archive

DDB has just launched McDonald’s new brand campaign for 2017, using insights from recent consumer brand research. “It takes a fresh approach on an experience we can all relate to,” says DDB ECD Shane Bradnick.

The nest of Kiwis who run Goodoil Films in Sydney have shot a new spot for McDonald’s Australia, with director Justin McMillan at the helm.

Over the weekend, Ogilvy launched the next execution in their Rebel Sport What’sYourWhy brand campaign, which moves on from the Malakai Fekitoa story told last year to tell the story of NZ Paralympian Sophie Pascoe.

Indie creative agency RUN Auckland has created Niue Tourism’s first ever major brand campaign, Real Niue.

Women’s Refuge has teamed up with Wellington indie creative shop Doublefish, Wellington strategy agency Crestani Communications and production house Farmer Clark to raise funds for a new initiative aimed at helping kids caught in the middle of domestic violence.

TBWA shops on both sides of the Tasman, and their client ANZ Bank – have crafted a new LGBTIQ campaign that celebrates love, and is scheduled to chime in with the Auckland Pride Festival and the Sydney Gay & Lesbian Mardi Gras – both currently under way (links at the end of the story).

Sugar & Partners teamed up New Zealand/Samoan choreographer Parris Goebel (now a star on the global dance scene) with hot NZ vlogger Shaaanxo to put our Super Rugby players to the test in a floor-shaking new campaign, #SuperBoomBoom.

Sydney-based Kiwi Hamish Rothwell directed Christopher Walken and Justin Timberlake in the Super Bowl tvc for antioxidant drink Bai.

Holidaymakers around New Zealand having been enjoying free wifi this summer, courtesy of Spark’s WiFi Campervans at the best beaches. Colenso BBDO and Spur worked on the activations.