Holidaymakers around New Zealand having been enjoying free wifi this summer, courtesy of Spark’s WiFi Campervans at the best beaches. Colenso BBDO and Spur worked on the activations.
The NZTA blitz
The NZTA stormed the Top10 in January, with a remarkable three-telecampaigns catching the eye of the drivers of NZ. The newest of the trio – Thank You For Your Speed – demos effectively the NZTA’s new, positively slanted, switch in campaign direction.
Colenso tackles Samsung disaster head-on (updated)
Colenso BBDO is taking the offensive with its new campaign for Samsung NZ, as the telco giant grapples with the global fallout from its Note7 battery explosions.
Love story
Sugar&Partners has created a TV & print campaign to launch its new range of muesli and porridge. “Hubbards breakfast are like a love story in every box,” says the agency blurb.
Serenity, with a dash
Barnes Catmur & Friends Dentsu have launched the Tower Insurance Airpoints campaign, featuring a clean, calm, few-frills TVC out of Exit’s Greg Wood.
Toyota talks tough
Saatchi & Saatchi has released a new campaign for the rebuilt Toyota Hilux, that centres around a story of Kiwi mateship.
Sandspit still setting records (updated)
Two new arrivals in our latest TVC Top 10 (supplied exclusively to M+AD by Colmar Brunton): 99’s New World Xmas clip, and Air NZ’s Summer Wonderland (shot in Australia!).
Clemenger steers NZTA in new direction
Clemenger BBDO is giving the New Zealand Transport Agency’s long-running, hard-hitting anti-speed campaign a makeover.
Lipton UK shoots in NZ
Award-winning Kiwi director Mark Albiston of The Sweet Shop has partnered with adam&DDB London to craft a new film spot – shot in NZ – for Lipton.
Special, Robbers Dog create a pearler
Special Group and Paspaley Pearls have teamed with film director Daniel Borgman, fashion photographer Sylve Colless and French actress Nora Arnezeder to create Life Needs Adventure, a film, print and digital campaign designed to continue the strategy of showcasing pearls to a younger, fashion-conscious audience.
