After 25 years of supporting queer & gender-diverse (LGBT) young people, NZ charity Rainbow Youth has taken to TV for the first time with a spot that challenges negative connotations around the use of the word ‘gay’.
TBWA & Woodstock raise a glass to Whimoweh
TBWA and Independent Liquor have created a new campaign to celebrate the launch of Woodstock Easy Roller, the newest addition to the Woodstock range and a twist on traditional bourbon.
Shine’s energetic Genesis debut
Genesis Energy’s new agency Shine has launched its first brand campaign for the power generator since the company ditched 99 and justONE in July.
DDB & Robber’s Dog refresh the L&P brand
L&P has enlisted the help of DDB to launch a new brand positioning, celebrating its ‘refreshing difference’. “L&P is one of those incredible brands and products that is a part of the cultural fabric of New Zealand,” says DDB ECD Shane Bradnick. “This was a fun brief to work on.
Periods are not a luxury. Period.
J Walter Thompson New York engaged The Sweet Shop and Auckland-based director Melanie Bridge to shoot a tongue-in-cheek TV campaign, featuring talk show host/model Amber Rose (SlutWalk) for US activist charity Period Equity.
Finch + Special shot cinema spot and tvc for TSB brand refresh
At the centre of TSB’s major brand refresh – announced in M+AD yesterday – were a 90 second cinema spot and 60 second TVC, both called Changes, directed by Derin Seale and created by Special Group.
DDB & BMW take snowboarder on the drive of his life
DDB surprised a Queenstown visitor with the drive of his life at BMW’s Alpine xDrive event, rewarding curiosity with a adrenalin-pumping winter driving experience.
DDB eases the way for The Warehouse retail strategy
The Warehouse has enlisted its creative and brand growth agency, DDB, to promote its change in retail strategy, announcing it will no longer have short-term discounts, instead offering low prices every day – one of the most significant changes in the company’s recent history.
Work gets fresh with Fresh (updated)
There’s a fresh new look in toilet and facial tissues in supermarkets thanks to ABC Tissue and downtown Auckland creative agency Work Communications’ launch of Fresh, a new brand from the makers of Quilton and Earthcare.
Goodoil shoots Tasmania
Exposing the secret treasures that Tasmania has on offer as a destination state, Goodoil Films director Justin McMillan and Heckler editor Andrew Holmes teamed up to create a sumptuous and earthy brand film for Tourism Tasmania via Aussie agency Jim Jam.
