Beer-drinkers of New Zealand: In 2015 a true Kiwi invention was born when DB Export brought us DB Export Brewtroleum, a high grade biofuel made from the by-product of beer. This year, DB – with a little help from Colenso BBDO and OMG’s brand-building PR agency Spark PR & Activate, with communications strategy from Spark PHD – is asking us to drink DB Export so that DB Export Brewtroleum can make its return and “we can continue to save the entire world”.
Parris stars in S&P’s Super Rugby launch
After winning the NZ Rugby competitive creative pitch against Augusto late last year, Sugar&Partners has launched a new campaign, #SUPERBANGBANG. Aiding and abetting S&P was International Choreographer of the Year Parris Goebel (fresh from an ANZ campaign for Whybin).
Going for gold (updated)
Ogilvy has produced a promo for Countdown which will see the chain – sponsors of the NZ Olympic team – send four Kiwis to the Rio Olympics, plus give away $10,000 in gold every day from now Monday 6 March.
A TVC saved his life – now he fronts new Heart Foundation campaign
For its 2016 campaign, which runs throughout February, the Heart Foundation has enlisted the services of a man whose life was saved directly as a result of watching a TVC during last year’s campaign.
adidas – through the female eye
adidas is premiering a new series of films kicking off the brand’s Sport16 initiative, underlining adidas’ leadership and passion for sports. They are available in NZ only via social media.
Colenso unveils powerful Anchor global campaign
Fonterra has introduced a new global creative platform for its biggest brand, Anchor, created by a number of regional BBDO agencies led by Colenso BBDO.
Volkswagen NZ returns from purgatory
After a lengthy suspension of all advertising in the wake of last year’s emissions scandal, VW returned to TV in late January, courtesy of FCB and Simon Mark Brown’s Kontent production company. And its first new spot is a beauty.
Sobering research shows young Kiwis think moderation is cool – Heineken takes the message to TV
New local research – conducted by TNS for Heineken NZ – into the drinking attitudes of millennial consumers in New Zealand has revealed insights into the motivating factors for moderating1 alcohol consumption, and suggests drinking moderately during nights out is now considered ‘cool’.
Spark PR shoots young guns-Black Caps power play
Spark PR & Activate have brought ANZ’s Dream Big campaign back to the screen in 2016 to embrace the bank’s work with community sports clubs and the development of young Kiwi sporting talent.
Slice of Heaven
FCB and Herne Bay film co LS Productions have shot a new brand campaign for Noel Leeming – the retailer’s first foray into TV since its $5 million rebrand in 2014. The first new spot continues the Maximise Your Machine mantra of the 2014 campaign.
